Warners: $0.99 iTunes TV rentals too cheap

By Rene Ritchie
last updated

$0.99 TV show rentals are too cheap according the Warner CEO Barry Meyer, and would hurt full season TV show purchases.

Meyer said the deal was not a good value for the studio subsidiary of Time Warner Inc., which sells permanent downloads shows such as "Gossip Girl" on iTunes for $2.99 each.

I'm running out of quips to make about the oblivious myopia of old media. Seriously.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.