Why celebrities paid by Samsung keep using iPhones

Pacquiao's Twitter account posted a picture of it, and included a Samsung hashtag in that and several subsequent tweets. Most of those tweets were posted from the Twitter website or from a "social management tool". Earlier today, after the fight, when Pacquiao posted another picture and thanked his fans for their support, it was tweeted by — you guessed it — Twitter for iPhone.

There's a long history of this happening with Samsung, from Ellen Degeneres to Kate Upton to David Beckham, and it's not just Samsung. Oprah infamously tweeted about how much she loved the Microsoft Surface and — you guessed it again — had the tweet sent from the iPad.

Celebrity endorsements are nothing new. The companies who pay for them hope that you'll see a celebrity you like using a Brand X phone, and maybe decide you'd like a Brand X phone as well. Yet over and over again we've seen celebrities claim to endorse a rival product and either at the same time or right thereafter betray that they're really still using Apple instead. That generates buzz alright, but it also generates laughs and more than a little embarrassment.

Because, at the end of the day, it comes off as a lie.

They're offering money to get celebrities to use something they otherwise don't use in an effort to get us to buy the very thing the celebrity isn't using.

There was a time when a celebrity could shill Pepsi and drink coke, do ads for Nike and wear Reebok, but phones are just so personal and social media so everywhere that those times are past.

Does it make the celebrities look duplicitous or for sale? Does it make the vendor look silly or desperate? I'm not sure. I do know that if you're Samsung and the celebrity that you want associated with your brand really uses Apple, paying them to pose with your phone isn't a viable solution anymore.

You can blame it on PR people, social media people, or whatever, but even where that might be the case, those people are still not using the products the celebrity has been paid to use. They're using Apple products.

Make a phone the celebrities (and their "people") want to use even when you're not paying them. Do that, fix that, and the social media problem and buzz marketing fixes itself.

Unless and until that happens, we'll likely see more product placements gone wrong. Or right, if you're Apple.

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

88 Comments
  • Funny Posted via the iMore App for Android
  • Pacquiao knows Samsung is for winners ;)
  • Is that why he got his ass handed to him by Mayweather? Because Samsung is for winners lol
  • He did not get his ass handed to him at all. Mayweather is at the top for a reason but the way he kept headlocking Pacquiao, boy did that vex me. He should have been docked significant points, it’s cheating.
    But Moodyz below has hit the nail on the head. So what, he likes the iPhone, for him to take money and deliberately be disingenuous, well it shows a celebs opinion isn’t worth jack. Oh, last but not least, my email signature from my work phone, (a Nokia 625 which I don’t like either), says;
    "Sent from iPhone.”
    Simply because I can’t be bothered to change it and it makes zero difference.
  • You obviously didn't watch the fight... Mayweather didn't fight... he ran...
  • Re: There was a time when a celebrity could shill Pepsi and drink coke, do ads for Nike and wear Reebok, but phones are just so personal and social media so everywhere that those times are past You forgot about the journalists (and bloggers who think they're journalists) kicking up a fuss about it. There was a time people could go to tech sites and read about what tech does, not what celebrities do with tech.
  • There was also a time when people came to tech sites to actually comment on the subject at hand instead of trolling the author.
  • If the author is trolling his readership then he should be willing to take a little back.
  • You're such an idiot. Sent from the iMore App
  • Well done. That was helpful.
  • And you're just the right troll for the job... : P Sent from the iMore App
  • Just trying to keep things balanced :P
  • Reminds me of Fox News : p
  • It's possible as with many celebs a assistant has access to their Twitter account and does it through a iPhone or whatever.
    If the deal he has with Samsung is non exclusive it's not a big deal.
    Or if Samsung gave him a bunch of phones and said post a pic of you taking a selfie with the S6 and we're good. Sent from the iMore App
  • It's possible, but wouldn't or shouldn't the celebrity in question tell his or her people not to use an iPhone for any social media post while promoting Samsung?
  • Is the celebrity in question going to buy the staff all new phones and pay for all other costs associated with it? If not, that Celebrity can piss off or do his own tweets from his own Samsung. It's like I tell people who complain about my not answering when they call. I bought my phone. I pay my phone bill. My phone is for my convenience, no one else's. Pay for my phone, pay my bill, and I'll most definitely pick up every time you call. Want me to send a tweet for you too? No problem.
  • So if a friend needs to call you, you won't answer unless he pays you??! Sent from the iMore App
  • You misinterpreted what he said. Posted via the Android iMore App!
  • This sounds like a plausible reason.
  • Sounds like conjecture.
  • ROFLAMO Posted via iMore site from Safari on Macbook Retina!!
  • Rolling on the floor laughing ass my off? That doesn't make much sense...
  • Not making much sense if you're a deluded Samsung fan boy.erfectly making sense of you're not.
  • Read his comment one more time, genius
  • I think soon we will see celebs using the s6 instead of the iPhone. I've noticed some already. If the s6 had have had a killer battery I might have been tempted myself. Sent from the iMore App
  • Holy crap! Youre right! I saw a celeb the other day using a flip phone! I think more are soon to follow, i think smart phones are on the way out! Sent from the iMore App
  • Flip phones prevent stupid people from doing stupid things... by design.
  • Give me a motorola razr with hotspot capability and my iPhone goes on ebay the next day.
  • Killer Battery alright. It kills the phone after 4 hours usage!
  • Ha. Ha. Ha.
  • Gwen Stefani was, for a time, advertising Windows Phone. At the same time, No Doubt was in the studio recording an album. Lots of Instagram pics from the sessions - full of MacBook Pros and iPhones...
  • Nothing new or nothing knew?
  • Nothing knew was newn by the one who new
  • Or, you know, some of them just like using multiple devices like some of us do. They're still just people. I have a Surface Pro 3 and an iPad Air 2. I use them for different things and like them both. Similarly, I have an iPhone 6 Plus and a Galaxy S 6 and I alternate between them. Sometimes, the explanation is simple.
  • Awesome. I've got a Macbook Air, iPad Air 2, and a OnePlus One paired up with a Pebble... people like us are all over the place, just getting whatever's the best thing on the market, not tied to any company.
  • I've got an iphone 6, a windows pc, and a Samsung tv. I also have a Cuisanart coffee maker, a Ninja blender, a Fender guitar, a Peavey amp, a Western Digital media player. Platform zealotry is not for me. I don't care what people think about what electronics I use. I use what i like without consideration of other's opinion.
  • iPhone 6+, iMac, Dell Laptop, HTC One M8, PS4, Roku Streaming Box It's nice when you allow yourself to have choice. I feel kind of sorry for the fanboys out there (on either side). They willfully imprison themselves for no reason other than blind loyalty to corporations who care about nothing but getting in their wallets.
  • Yeah, but shouldn't he used the appropriate device in this case because he's .. umm.. got paid for it?
  • Too funny... To be fair though, he did take numerous shots to the head so the simplicity of iOS makes sense for Manny. Posted via S6 Edge
  • So for you a phone needs to be complicated to be a good phone, LOL!!!
  • No, just like having control over my phone for usefulness and customization. Posted via S6 Edge
  • Please, explain to us what makes an iPhone not useful because of its "simpleness". Customization, whatever. Some people are into it, some aren't. But saying an iPhone isn't useful is just blatant trolling.
  • He didn't say the iPhone wasn't useful. If anything, you should be asking Alberto to defend his premise that omdaoos needs a "complicated" phone.
  • Ooh... I thought you like it because it's an iPhone copy. My bad..
  • Absolutely right, Rene. Samsung can pay for the coverage, but when it comes down to it people prefer Apple. Also, you have a spelling error: "Celebrity endorsements are nothing knew."
  • troll so hard
  • The title of your article is "why" celebrities use other devices. Not sure where you answer that in this article. Sent from the iMore App
  • Well said Rene, and here comes the Android Central readers haters, with a thousand word comments, but all i read is this "#%^*+<>€£¥?@$:;?)($@&)^%#{}]_\|~<" LOL!!
  • Ironic comment since Android Central doesn't create articles just to bash Apple.
  • Quit riding that D.
  • Ooh and i forgot Rene!! Keep this type of news coming, i love them and gets a lot of internet traffic through the website!!!
  • I believe you are confusing "news articles" with click bait designed to cause arguments to bring readers. Funny thing is, he is the only writer here that writes "articles" such as this. That is all I am going to say on the topic, but I expect at least another one of these before the week is over.
  • imore isn't news. If i want news i go to Appleinsider.com. There is very little click bait or the kind of tit for tat platform evangelizing you get here.
  • That's good to know. I've been looking for somewhere else to go for my Apple news and wasn't really sure where to look.
  • by and large the front page of Apple insider is pretty just recent news. like today there's a story "Apple Watch workout battery life falling short in some cases, owners complain." That's not something you'll see a ton of on imore. iMore has more how to dos and opinion pieces thrown in with the occasional current events.
  • Rene, one of these days you're going to slip and post something to social media from a Samsung device and the truth will be known. I just know it! Sent from the iMore App
  • Rene must be one of the biggest internet trolls of the tech world. He knows he's getting a lot of clicks on articles that have anything to do with Android or Samsung in particular. I don't even waste my time reading his articles. They are absolute crap and more than anything link bait. You would be an excellent writer for Buzzfeed. Might as well write "You Won't Believe Why Samsung Sucks" and you can also write "You Won't Use Android After You Read This!" SAME FREAKING THING RENE. TROLL! YOU MUST NOT SEE IT BUT YOU ARE THE SAME EXACT THING AS INTERNET TROLLS. I'm sad to say this but you are the cancer of this website.
  • Rene is trying to give BGR a run for their money with click bait, Samsung hate articles lol Sent from the iMore App
  • True... Although I would refrain from calling an editor in chief of major apple website as troll but I think it has Crossed the line.. I come here for Apple news since I have an ipad but my regular phone is android.. S6 and s6 edge are great phones.. This guy seriously need to get down from his apple horse and appreciate them.... Shame on him as tech enthusiast for not doing so.. S6 has the best screen, camera, 3 times faster storage, ddr4 ram and phone fully charges in almost 1 hour and all this guy bothers about is the button alignment.. Posted via the iMore App
  • Can't accept the truth, can you? :)
  • And sadly, he's the Editor In Chief of the site. So there really isn't anyone to tell him to stop. Well, unless we all just stop reading/commenting on his posts... Sounds like a plan to me!
  • Doing Nike commercials and wearing Adidas wouldn't fly. Sent from the iMore App
  • Hey...android is such a great software...and am lovin it. Sent from iPad
  • Reason why Rene is notorious for addressing these types of ads (or blogs about why people should buy iPhones) is to address those who have a tendency to be influenced by marketing. I think we all know by now he is an avid Apple soldier and god forbid someone who was already interested in a non-Apple device decided to take the plunge due to marketing.
  • If true, oh the irony... Apple does indeed make excellent products, but they are the kings of marketing spin.
  • Who gives a shit!
  • You. Because you commented. lol.
  • Rene posts stuff that simply doesn't matter. I comment because he's one of the writers I dislike the most. I'm imagining at this point his whole purpose is to get clicks and comments and it's embarrassing. The s6 is a legit nice phone. You can easily organize yourself, make it through your day, take photos and talk to people on an s6. I don't get the crusade. Get over it. I have a 6 Plus. I like it a lot. Samsung brought it this year. Hopefully Apple ramps up the hardware going forward. I'd love to have wireless charging, stereo audio recording, and a much nicer FFC.
  • Rene, do you really think Apple doesn't do celebrity endorsements? My gosh they are the top contributor out of all the tech OEMS, and that's not just limited to iPhones. Watch any movie in the last 5 years that has any modern day tech in it and you are going to see Apple products 9 out of 10 times. They are embedded in the entertainment industry and that is an intentional marketing strategy on Apple's part that began a long time ago. Celebrity endorsements push products. It's been that way since celebrities were invented. To imply celebrities use their free Apple products over other free devices from competitors because competitors aren't making phones they want is a very broad assumption on your part. Don't ya think? Did you ask Manny or Oprah why? Maybe their more comfortable with the device they're used to and don't want to or don't have time to learn something new. Maybe they're not tech savy and are intimidated by other platforms seeming more complex to grasp. There could be a dozen reasons. Seriously, when is this Apple-induced arrogance going to end? It's getting really outdated just like Apple's tech.
  • You asked the wrong question you know that?
  • The thing you have against Samsung is very strange.
  • Just a quick guess is...
    Celebrity is provided the item say With Oprah the Surface. Her marketing team that is writing the tweet has not been provided the tablet and is writing from their personal iPad. Just my guess would be employees in charge of PR and social marketing. Sent from the iMore App
  • And what is Oprah using?
  • Celebrity endorsements should be quality checked. Stop letting the intern do it. If an endorsement is posted from the competitor's product, then it comes across as a lie. Both by the celeb, and the company paying for the endorsement.
    Do you think Matthew McConaughey actually drives a Lincoln? *pfft* Sent from the iMore App
  • I agree with making folks work for endorsements, but you gotta admit - there's a certain swagger in endorsing anything for Lincoln cars given their last two decades of mediocrity.... getting people to think twice about a brand is hard work... I'd say MM earned his money!
  • Yeah. Say I'm a celebrity and Samsung gives me a phone. I love it and use it. But for my promo tweets I have my assistant do it and he does it from his iPhone. I can see that happening, except for the part where I'm a celebrity and use a Samsung phone. It could be happening that way with an assistant doing the drudgery of promotion on their own device.
  • It is possible that a member of his staff/enterourage posted for him to his account. But it's also possible he simply prefers iPhone - some do, somd don't
  • This isn't surprising. If someone paid me thousands, I'd tweet good things about it too. But it wouldn't influence what I personally use. I figure if people are stupid enough to actually buy what celebs endorse, then things like this won't make a difference as they're too stupid to notice.
  • Maybe apple is paying them big to use apple devices in the background
  • If that's true, then Rene would find a way to argue how it's fine if Apple does it.
  • I'm reminded of this http://i.imgur.com/2CO819f.jpg
  • I agree that this is funny (as is just about any gaffe) and if it was left at that this would have been a good article. Taking a celebrity's gaffe as a sign of desperate measures on the part of the manufacturer is too much of a leap and moves this from a funny article straight into the realm of biased editorial. Sent from the iMore App
  • That's pretty much all Rene does on this site. This article serves no purpose, other than bashing Samsung. It's Jr. High writing, at best.
  • They should put in an option in account settings that allows us to hide articles form certain writers that we want. I wouldn't mind sending Serenity and Rene's articles off to no where. Right now I use an RSS reader to do that. It doesn't work when I view it from the web site, though :-(
  • Rene really needs to start a new site where he can just publish his straight up bashing of Samsung. I really don't care if he hates Samsung, but I come to this site to find useful information about iOS and Apple products. This article offers no useful information at all. It serves no purpose, other than to feed Rene's need too bash Samsung. Get a life, dude.
  • Agreed. Make products that people want, we should see less free Apple advertisement. LOL
  • http://www.avsforum.com/photopost/data/2239080/d/d6/d6255859_32238-Beati...
  • I don't care what celebrities are doing, I use Android phones because of the superior software and Google cloud integration. I gave the iPhone a shot and was shocked at how bad iOS and icloud are...literally years behind Google