I love Apple + (RED). I love the look of the products, from the (RED) iPhone 7 Plus to the (RED) Smart Battery Case to Beats to... the list goes on. (And can I tell you how much I'd love (RED) AirPods? But what I love more is that the profits from Apple + (RED) purchases go to help the more than 37 million people who are trying very hard to live with HIV across the globe.
This year, on World AIDS Day, Apple + (RED) is going to hit $30 million raised for the Global Fund. That's equivalent to 144 million days of ARV. It'll amount to the equivalent of 475 million days of medication over the last 11 years.
Lisa Jackon, Apple's vice president of Environment, Policy and Social Initiatives, on Apple.com:
Deb Dugan, (RED)'s CEO:
To continue raising awareness, Apple is going (RED) at both its physical Apple Stores and on the App Store:
Good on (RED). Good on Apple. Good on everyone who continues to contribute towards, support, and bring hope towards the fight against HIV and AIDS.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.