Apple and AT&T Introduce iTunes Activation and Sync for iPhone

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Apple confirmed today that iPhone will require iTunes for activation by end users, bypassing the usual carrier method of accessing an 800 number.

CUPERTINO, California and ATLANTA—June 26, 2007—Apple® and AT&T Inc. today announced that iPhone™ users will be able to activate their new iPhones using Apple’s popular iTunes® software running on a PC or Mac® computer in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their service plan, authorize their credit and activate their iPhone. Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts, TV shows and movies just like they do when they sync their iPods with iTunes.

“Users will be able to activate their new iPhone in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated,” said Steve Jobs, Apple’s CEO. “There are tens of millions of people in the US who already know how to sync their iPods with iTunes, and syncing their new iPhone with iTunes works the same way.”

“iPhone’s user-driven activation is another example of how AT&T and Apple have partnered to bring innovative new features to our customers,” said Randall Stephenson, chairman and CEO, AT&T. “iPhone’s innovative activation and sync is just one example of how this is going to be a real industry game-changer.”

iPhone introduces an entirely new user interface based on a revolutionary multi-touch display and pioneering new software that allows users to control iPhone with just a tap, flick or pinch of their fingers. iPhone combines three products into one small and lightweight handheld device—a revolutionary mobile phone, a widescreen iPod, and the Internet in your pocket with best-ever applications on a mobile phone for email, web browsing and maps. iPhone ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones.

Pricing & Availability iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will be sold in the US through Apple’s retail and online stores and AT&T retail stores. iPhone will be available in a 4GB model for $499 (US) and an 8GB model for $599 (US), and will work with either a PC or Mac.

System Requirements iPhone activation requires an Internet connection; an iTunes Store account or a major credit card; a valid Social Security number (as required by AT&T); the latest version of iTunes available at www.itunes.com and a PC or Mac with a USB 2.0 port and one of the following operating systems: Mac OS® X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or later; or Windows Vista Home Premium, Business, Enterprise or Ultimate Edition. iPhone requires a new two-year AT&T service plan. Customers with existing AT&T accounts will have the option of keeping their existing phone number and upgrading their account to work with iPhone. See separate iPhone Service Plan press release for further details.

About Apple Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

About AT&T AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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