Fox, ABC to offer $0.99 iTunes rentals, CBS, NBC to keep heads buried in sand?

"People familiar with the situation" (yes, them again) have told the Wall Street Journal that both Fox and ABC are good to go on $0.99 iTunes TV show rentals, and will be announced later today at Apple's special music event. Since ABC is owned by Disney, whose largest shareholder is Steve Jobs, their getting on board isn't a huge surprise. Likewise, Rupert Murdoch, owner of Fox, introduced Jobs at D8 and is all up in Apple rescuing print media (like the Wall Street Journal) and TV alike.

NBC, recently sold to Comcast -- whose cable empire would compete with iTunes -- and CBS, who likely isn't sure what these new fangled 'puters and gizmos are all about anyway, is disappointing but also not surprising.

How this will mix and match with Netflix and other, similar apps already on iPad and iPhone -- and rumored to be coming to a new Apple TV -- is also unknown. $0.99 a pop might not be enough for myopic media companies, but compared to a far bigger Netflix pipe at $10-$15 per month, it's likely too much for high volume consumers.

[Wall Street Journal]

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts

 

0
loading...
0
loading...
0
loading...
0
loading...

← Previously

Apple to live stream September 1 special music event

Next up →

Apple Special Music Event -- Watch along with TiPb! [Sticky]

Reader comments

Fox, ABC to offer $0.99 iTunes rentals, CBS, NBC to keep heads buried in sand?

12 Comments

I just hope that they figure out the licences for canada. Too many times we've been forced to wait it out due to all the crtc and cancon regulations.

Head in sand? With such an inflammatory bit in the headline, I'm lookin g forward to some trenchant analysis in the article...
...oh yeah, nothing at all.

I wonder how this will work. I was listening to the iPad Podcast and you guys were saying it could be .99 for the month? That would be pretty insane. Well I think beyond the programs set up for the ApTV it will be a media manager, so yea you'll have your music on it and pictures. The thing is, I have my PS3 for that already right now. And through my PS3 I use Netflix. So my question is, will the ApTV be worth me switching from my already very good setup? I find that without Apple having some very innovative and interesting ideas implemented, many people might not find it necessary to even get one. For instance, most people I know use their systems with Netflix. I don't really understand, is Apple TV supposed to replace us using cable? Or is it something we are supposed to use in conjunction with our connections?

I'm still confused why anyone would pay 99 cents to rent a single episode? Maybe 99 cents to rent an entire SERIES or season for a month? Assuming that it's not already free to stream from a legal source.

The people who run NBC are the biggest bunch of Dousche-Nuggets on the planet. It's amazing to me that their exec are so completely clueless. 99% of their shows suck complete monkey butt, and the ones that didn't (like Life) get cancelled. Then there was the Knight Rider travesty. Good God, I could write a kick-a$$ Knight Rider show that would have been 90-billion times better than the complete crap they put on TV.....
Did I mention that I HATE NBC?? lol. Sorry everyone. Rant/Vent is over.

The people who run NBC are the biggest bunch of Dousche-Nuggets on the planet. It's amazing to me that their exec are so completely clueless. 99% of their shows suck complete monkey butt, and the ones that didn't (like Life) get cancelled. Then there was the Knight Rider travesty. Good God, I could write a kick-a$$ Knight Rider show that would have been 90-billion times better than the complete crap they put on TV.....
THEY FIRED CONAN O'BRIEN TOO!!!
Did I mention that I HATE NBC?? lol. Sorry everyone. Rant/Vent is over.