Publishers delivering content through the Apple News app may have been getting erroneous usage figures according to Apple's SVP of Internet Software and Services Eddy Cue. According to Cue, a glitch caused the company to miscalculate the number of people using the Apple News service.
"We're in the process of fixing that now, but our numbers are lower than reality," he said. "We don't know what the right number is," but he added that it was better to undercount than overcount traffic.
Cue also stated that he was pleased with the growth achieved by Apple News:
He said most feedback from publishers has been positive. Usage has "scaled very fast…but it doesn't mean we don't all want more," he said.
With Apple News, which debuted in the U.S. alongside the launch of iOS 9 back in September of 2015, publishers retain 100 percent of the proceeds from ads rolled out by them, or 70 percent of the revenue made from the iAd service. Cue said that Apple will be rolling out a self-service ad-buying feature by the end of the quarter.