iBeacons being deployed at 2 MLB parks... but how should they be used?
Major League Baseball has finished the installation of iBeacons at two ballparks. Los Angeles' Dodger Stadium and San Diego's Petco Park are two of a planned twenty baseball stadiums to be outfitted with the technology. iBeacons will be used to send content to baseball fans with the MLB.com At the Ballpark app, with coupons, videos, and more appearing during the MLB's iBeacon trial at Citi Field. Each team and ballpark can choose to deliver different content, according to Recode:
“Thirty clubs gives us the opportunity to work with clubs to customize based on their fans,” Adam Ritter, senior vice president of wireless MLB Advanced Media, said in an interview.
How would you like to see iBeacons used? Let us know below in the comments.