New iPhone "App for That" Ads: Share and Travel

App for That: Share and Travel

After a brief respite showing off iPhone 3GS features, Apple has returned to their now familiar "App for That" playbook with two new TV spots, one focusing on Share and the other on Travel.

Share shows off photo transfer with Mover [Free - iTunes link], contact transfer with Billionth App Downloaded Bump [Free - iTunes link], and multi-player gaming with Scrabble [$4.99 - iTunes link]

Travel promenades with Rick Steves' Historic Paris Walk [$4.99 - iTunes link], goes underground with Paris Metro 09 [$4.99 - iTunes link], and sends back the fun with Postman [$1.99 - iTunes link]

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

New iPhone "App for That" Ads: Share and Travel


Any bets on how long before MS/Google/RIM/Palm start running the "there's no app for that" commercials?
They write themselves... "So you're walking down the street and you see a sign with a word you don't know. Wish you had a dictionary for your iPhone?" TUAW reported today that Apple is now banning many ebook apps for fears of copyright infringement… If you work in PR for MS/Google/RIM/Palm you must be laughing at good ol' Mr Jobs!

I just saw this commercial like 2 minutes ago. My family thinks I'm such a geek for getting excited about an iPhone commercial :)

Ditto @llofte! I'm afraid it's got a priority over sports center/espn. What is the background music for the iPhone "App For That" commercials? I know the Original iPhone commericals were Perfect Timing-Orba Squara, iPhone 3G- You, Me, and Bourgeorise by The Submarines. Now what's Apple's pick for the iPhone 3GS.

lol @ diante. Would have been nice eh? Oh well, I'm sure there will be a copy app soon for use with jailbroken iphones

I am not an iPhone user but am an intensive smartphone data user.
Everytime I see this commercial my first thought is to the data cost to run the apps when using your American iPhone in Paris.
Am I right to be concerned about data costs or are these not dependent on a "live" connection?