ISIS will rebrand NFC payment service following violence in Middle East

ISIS will rebrand NFC payment service following violence in Middle East

Following the rise of the ISIS militant group, or Islamic State of Iraq and Syria, in the Middle East, NFC-based mobile payment service ISIS, which is formed out of a joint venture between AT&T Mobility, Verizon Wireless, and T-Mobile, will be re-branding its services. Though the decision was made for a rebranding to distance ISIS from the ongoing violence in the Middle East, the mobile payment venture has not disclosed what its new name will be in the future.

"However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering," the company said in a statement. "As a company, we have made the decision to rebrand."

ISIS' tap-to-pay NFC service is available on a number of Android handsets available through AT&T, T-Mobile, and Verizon. Additionally, Apple's iPhone, despite the lack of a built-in NFC radio and chip, can also be made compatible with the ISIS payment service through a third-party case that integrates the NFC radio and connects to the phone via either the Lightning port or the 30-pin dock connector.

Source: ISIS

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There are 10 comments. Add yours.

ewelch says:

Just don't rebrand it IS! (ISIS is now Islamic State).

Sunofabob says:

Sucks that they have to do this but it's a good move.

iMore App via Nexus 5.

The Reptile says:

Since Isis was used as a Saturday morning super hero, how about Shazam! the male counterpart to Isis. Besides, it's better marketing for an instant payment system. Picture the commercials - how quick is it to pay? Shazam!, it's done.

tlo07 says:

The developers of the Shazam app probably wouldn't be too keen on that .

tlo07 says:

I was thinking about this recently, that ISIS was an unfortunate name to be stuck with. I'm not surprised they are going to change it.

hmi says:

They're not the only ones.

AVID should consider this too!
http://www.avid.com/US/products/family/ISIS

stewm says:

Well thankfully nobody with an iPhone really has to worry about the name change. As for the change, the App was a terror to deal with anyway. If you were on wireless, even in a location that took NFC but provided an internet hotspot it would insist on disconnecting you and trying to connect even if you only had 2G service. Can you imagine waiting for it run the app that is painfully slow with LTE for data using Edge to connect!

Stopped me even trying to use it. It's cumbersome and crap. Hey that's an idea, just rename ISIS to CRAP. It's the four letters long, and everyone can remember that name and no allegedly terrorist organization will ever use the acronym C.R.A.P.!!!

rjholmes123 says:

That was dumb?

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MrCornfed says:

I'm surprised Malory Archer went along with this. Nikolai Jakov must have more tapes of her.

talldreams says:

Excellent reference.

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