In Short

iTunes Festival is an annual concert series put up by Apple. It debuted in London, England in 2007 and has been held there annually ever since. Lasting a month, it's held at the Roadhouse art centre in September. In 2014 Apple expanded the iTunes Festival for the first time, bringing it to Austin, U.S.A. as part of the annual South by South-West (SXSW) event.

iTunes Festival is an annual concert series put up by Apple. It debuted in London, England in 2007 and has been held there annually ever since. Lasting a month, it's held at the Roadhouse art centre in September. In 2014 Apple expanded the iTunes Festival for the first time, bringing it to Austin, U.S.A. as part of the annual South by South-West (SXSW) event.

For those who aren't local and can't score tickets, Apple streams the iTunes Festival and makes it available for download on iPhone, iPad, Apple TV, and iTunes Desktop for Mac and Windows.

Eddy Cue, senior vice-president of internet services and iTunes is the Apple executive in charge of the event.