What you need to know
- Universal films will release on iTunes just 17 days after theatrical release.
- AMC Theaters and Universal Pictures have reached a deal on the schedule.
- This has moved the theatrical release window down from 75 days.
Your most anticipated movies may start to come to iTunes a lot faster.
Reported by The Wall Street Journal (via MacRumors), AMC Theaters and Universal Pictures have reached a deal that will allow films released in theaters to come to digital services like iTunes just 17 days after release. Previously, films had to stay in theaters for at least 75 days before becoming available on streaming services.
After Universal Pictures saw a major success with the digital-only release of "Trolls World Tour", AMC Theaters threatened to never show Universal films in its locations if the company continued to release films that way. This led to discussions which resulted in an agreement to shorten the theatrical release window.
The deal between the two companies, according to The Wall Street Journal, could result in similar deals between other companies to bring titles to digital release earlier.
Currently, most films are seeing delays due to the pandemic. If more deals like the one between Universal and AMC happen, we could hopefully see some of these new movies hit the small screen sooner than later.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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