Looked at our iTunes and what did we see? Genius enabled for Movies and TV. For those playing along at home, Apple first pre-announced this feature before making iTunes 8.1 available for download, then removed it just moments before the download went live, then said it wasn't quite ready, and now has unleashed it on the world.

Sorta. Not all iTunes-purchased videos seem to generate Genius results yet, and some produce... non-intuitive recommendations to say the least. Those of you who have ripped your own, legally purchased DVDs to your collection under the principles of fair use might have a particularly hard time finding matches if you haven't undertaken the arduous task of entering all the meta data, and even then...

So, feel free to share your Genius Video results in the comments, the funnier, the better. Eagle Eye returning Coyote Ugly for you to?

UPDATED: Macworld put in a call to Apple to find some answers, and find them they did:

"The feature isn't live yet, but it will be in the coming days."

ORIGINAL: I asked about this last night on Twitter, and now MacRumors is confirming it. It looks like Apple pulled the Genius Sidebar from Movies and TV Shows just prior to launch. Since it was advertised on Apple's website (now revised to exclude it) and the release notes themselves, it certainly appears to be a hasty reversal on Apple's part.

Was it not working? Returning Elektra as a recommended addition to your Batman Begins/Dark Knight collection? Choking on its own "reality show" library?

More as this develops...