How to

How to re-download movies, music, and TV shows to your Mac or PC with iTunes in the Cloud

How to

How to re-download previously purchased apps and games on iPhone and iPad

News

iTunes 11.3 gives your movies all-new, all-streaming iTunes Extras

How to

How to re-download purchased music, movies, and TV shows with iTunes in the Cloud

How to

How to change the iTunes account on your iPhone or iPad

How to

How to enable automatic downloads for music, books, and apps with iTunes in the Cloud

Editorial

Please do this before you upgrade to iOS 7.1.2!

Happy 10th birthday British (and French and German) iTunes Store!

Apps

iTunes Store, App Store, Apple TV experiencing server problems, don't panic

How to

How to create an Apple ID on your iPhone or iPad

Apps

Apple releases iTunes 11.2.2 with a fix for unexpected downloads

X-Men: Days of Future Past is in theaters now — Here's how to catch up on iTunes!

Apps

Facebook will make it even easier to tell your friends what you're watching or listening to

Apps

Apple releases iTunes 11.2.1, fixes hidden /Users directory bug

Apps

iTunes 11.2 update focuses on podcast improvements

How to

iTunes Match Limit: What to do when you hit 25,000 songs

24: Live Another Day starts tonight, relive Jack Bauer's worst days on iTunes now!

Star Wars Episode VII cast announced, but I still can't watch the originals on iPhone, iPad, or Apple TV?

Record labels reportedly underwhelmed by iTunes Radio, want more change from Apple

How to

How to disable Touch ID for iTunes and App Store purchases

Thurrott'ling Apple's "Day and Date" Movie Sales

iPhone_thurrott.jpg

Windows pundit and out of the closet iPhone lover Paul Thurrott brings his usual brand of over-the-top Apple baiting and legitimate griping to bear on iTune's recent announcement of "day and date" movie downloads, where iTunes will offer the latest from Hollywood for sale (not rental!) the same day as DVDs are released.

Thurrott rightly points out that $15 for no-extras, unilingual, often non-captioned, DRM-laden movies is just too pricey, and even (though in a later point) that Hollywood is charging apple a whopping $16 per film, meaning Apple is taking a $1 hit on every movie they sell (as a loss leader to drive iPhone and iPod sales).

And greedy, gluttonous movie studios wonder why people are willing to go through the hassle of pirating (JAR!) content?

He also tells us rental movies don't get the "day and date" treatment, even though Hollywood grants that privilege to CinemaNow and Movielink (whom he makes sure to mention had "day-and-date" purchases before iTunes as well).

Although Apple link-bait to be sure, Thurrott does place some small blame on the movie industry. Please allow me to add massive quantities more. Like the record companies, terrified of Apple becoming the #1 seller of music (whoops! too late!), the movie industry wants to give competitors some competitive advantage, with apparently no consideration for consumers who, 70% of whom, according to US market share, have iPods, including the iPhone, and would benefit from this content being made available under the same terms (if not more fairly priced with fairer terms of use) via iTunes.

But the movie industry is afraid of Apple "ruining" their business the way Apple "ruined" music. It couldn't possibly be that the advent of the internet allowed creators to connect with consumers without the usury and distribution oligopoly of old media?

What says Thurrot?

I'd point out two things: That the ongoing migration from physical media (VHS, DVD) in the entertainment world mirrors a similar migration in software delivery, from physical media (floppy, CD, DVD) to subscription services and cloud computing. More pertinent to this story however, is the notion that anyone who is buying digital movies from iTunes (or any other service) is simply wasting their money. The future is anywhere, anytime on-demand delivery of content, delivered as subscription service. The very notion that someone needs to "own" a movie is outdated, especially when that movie is an intangible and demonstrably inflexible DRM-encoded digital file.

Fairly priced, DRM-free content, let's say new movie rentals for $2 and purchases for $4, and there would be no casual piracy (and greatly reduced piracy in general). Volume pricing, given the economy of moving around nearly-free bits via legitimate p2p within a network may not be a working business model for the movie industry, but then again, it could just make them a fortune...

At that point it becomes, like iTunes music, an impulse buy, and I know I would spend more per month on that than I do now on physical media that costs them much more to produce and distribute.

What do you think?

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts

 

-
loading...
-
loading...
-
loading...
-
loading...

← Previously

3G Rumors: Austria to Test 3G iPhone?

Next up →

iPhone Risk: And Then There Were 17!