TomTom has finally gotten around to revealing the price point for their much anticipated iPhone car kit, which provides its own GPS as well as iPhone charger, loud speaker, and hands-free dialing.
TomTom car kit for the iPhone will have a recommended retail price of EUR 99.99 or USD 119.95.
The TomTom car kit will be available this October and will be sold separately from the TomTom app. It will be compatible with the iPhone 2G, 3G and 3GS.
When you add in the price of the TomTom iPhone app, that more than $200 for the combo, not exactly a bargain compared to a stand-alone GPS device. Then again, this saves you having to carry around a second device just for GPS, so does convenience trump cost, or does TomTom need to rethink their business model here?
Could they offer a second version of the TomTom app -- one that only works with the car kit -- at a greatly discounted price for those who shell out for the car kit? More importantly, should they?