UK broadcaster ITV launches its iPhone and iPad catch up app ITV Player

UK television channel ITV has released its catch up TV app, ITV Player. ITV Player is the first mobile app released that will allow you to watch ITV programs on you iPhone, iPad or iPod touch. The content will be offered within the app for 7 days after it was originally screened live. You can also browse through recommended programs, search by channel or alphabetically and view the app in portrait or landscape.

The free app which is disappointingly WiFi only, offers content from the four ITV channels available in the UK. These are ITV1, ITV2, ITV3 and ITV4. All the video content is streamed from within the ITV Player app. There does not appear to be any AirPlay support.

Another bit of bad news, is the app is strictly UK only due to the usual rights issues; some UK regions may not be able to access all of the content either! If any of our UK readers give this one a try, let us know how you find it!

[Free – iTunes link]


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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

UK broadcaster ITV launches its iPhone and iPad catch up app ITV Player


"The free app which is disappointingly WiFi only" applies to ALL the UK TV iPad apps. I don't know why this is the case and I really don't understand why they can't release these apps to use the 3G networks. I'd really like to watch some catch-up TV on my way home in the evening.

Unfortunately it appears to be a remnant of the TV licence regulations for free to air tv that we can't access over 3G yet. That and they need us to be champing at the bit for it when they auction off the current FTA analogue spectrum for this very thing! There have been some 'experiments' in mobile TV that came to nothing, most notably in Oxford using new broadcast technologies.
It should come as no surprise that some regions won't get all the content. This is the same with ITV broadcasts in any case as it's still made up of regional programming 'companies' for want of a better expression.

Doesn't explain the lack of AirPlay. It has taken the BBC forever to get iplayer into the living room on set top boxes. Itv could have done this straight away for all the iOS device owns in the UK. I'm still restricted to watching catch up in the kitchen on an uncomfortable chair, instead off airplaying it to my apple tv and sitting on the sofa to watch.

I've had this app a week now.
it's a good looking app & the video quality is better then BBC iplayer
But there is nothing worth watching on itv

This app is really good out of all the UK tv networks providing apps this loads the fastest and doesn't continuously buffer. :') it also has a really good interface a must have !

I always get a connection error on my iPod 3rd gen..I read somewhere it does work on the 3rd gen....any suggestions?

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