This 8-second iPhone SE ad is short and sweet but says everything it needs to

Screenshot of an iPhone SE on a desk (Image credit: iMore)

What you need to know

The refreshed iPhone SE goes on sale tomorrow.
An 8-second ad has appeared online.
But it isn't available via Apple's official channels yet.

Apple's new iPhone SE officially goes on sale tomorrow, April 24, and the company has already had one of its ads leak. Now a second has appeared online although it's very, very short. Just eight seconds long in fact.

This ad is likely intended to be used across Apple's social media channels like Facebook and Twitter, so it doesn't need to be particularly long. But it still manages to get the point across in those eight seconds. And we get to see the iPhone SE unboxed, too. Well, sort of.

Early reviews of the iPhone SE are super positive and at just $399 it's difficult to find a fault with this refresh. The 4.7-inch LCD screen, Touch ID, and the powerful Apple A13 Bionic chip make the iPhone SE a great option for anyone looking for a relatively inexpensive iPhone. Pre-orders are open now.

Bargain power

iPhone SE (2020)

Apple's new low-cost iPhone.

It's an iPhone, but for less. What's not to like?

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.