'911' Apple Watch ad shows the power of emergency services on your wrist

Apple Watch 911 Ad
Apple Watch 911 Ad (Image credit: Apple TV+)

What you need to know

  • Apple has released a new ad for the Apple Watch.
  • "911" tells the story of three people who were saved from accidents because of their watch.
  • It's important to know that a cellular Apple Watch is best for these situations.

Apple is out with its latest Apple Watch ad, and this one is all about peace of mind.

The ad, called "911," tells the true story of three people who, after getting in a dangerous accident, were each saved because of the Apple Watch on their wrist. You can check out the new ad below:

These are just three of many incredible stories where people were able to get help using Apple Watch.

Apple has continuously called the Apple Watch "a guardian of your health." While people usually think of exercise or general health tracking, the Apple Watch continues to also grow as a device that can help during an emergency like those depicted in the ad.

It's important to note that all three stories from the ad may have required the person to own the GPS + Cellular version of the Apple Watch. While the GPS version can call 911, it needs to be near your iPhone. So, for those who are taking just their watch with them, you'll need the GPS + Cellular version to contact emergency services.

The two Apple Watches that currently support cellular are the Apple Watch Series 7 and the Apple Watch SE. While the Apple Watch Series 7 gets you a bigger screen, faster charging, and the ability to take an ECG, the Apple Watch SE gets you everything else.

If you're trying to figure out which one is best for your peace of mind, check out our Apple Watch Series 7 vs. Apple Watch SE comparison.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.