What you need to know
- AirPods Pro are proving popular, according to a new report.
- They're so popular that shipments are expected to match those of AirPods by the end of 2020.
- The higher price doesn't seem to be putting buyers off.
Apple's AirPods Pro earbuds continue to be popular and their upward trajectory shows no sign of slowing. According to a new DigiTimes report, they're shipping in such huge quantities that they're likely to match AirPods shipments by year's end.
In a piece about the impact increasing volume is having on PCB makers, DigiTimes notes that AirPods Pro shipments have been growing since their arrival on the market in October of 2019. And their popularity continues to grow.
That popularity is all the more impressive given the price point AirPods Pro sit at. costing $249, AirPods Pro sit atop Apple's AirPods lineup by some margin. Standard AirPods cost just $159, giving buyers the opportunity to get into Apple's earbuds at a reasonable price. The extra $90 for AirPods Pro is worth it to some, however, with active noise canceling technology and a more secure fit making them specifically suited to some use cases.
It's thought that Apple will refresh its AirPods Pro at some point next year, but we might have a new entry by then – AirPods Studio. Assuming all the rumors are true, of course.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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