What you need to know
- Joe Bass has reportedly left the Apple Car Team.
- Bass was the head of software engineering program management for the Apple Car team.
- Almost nobody from the management team of 2020 is still around.
Apple continues to hemorrhage talent from its Apple Car team, with Joe Bass having now reportedly moved on to pastures new.
Bass was reportedly the head of software engineering program management for the Apple Car team until recently. Now, according to Bloomberg's Mark Gurman writing in his weekly Power On newsletter, he's moved on to take a role at Meta.
Perhaps the most concerning aspect of the latest person to jump ship is the fact that the management team now in place consists of very few people who were there just a year ago — highlighting just how many people have moved on.
The same report says that more than 100 Apple employees have defected to Meta "over the past several months," a number that Apple will surely want to try and prevent growing.
It isn't known exactly what state the Apple Car project is in right now. Reports have had Apple talking to car manufacturers to try and strike a deal last year, while Apple reportedly spoke with car parts manufacturers as far as two years ago. Whether Apple is still planning on producing its own car or selling its technology to others, is anyone's guess right now.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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