Amazon launches Alexa for Apps to compete against Siri on the iPhone

Amazon Music app Alexa
Amazon Music app Alexa (Image credit: Amazon)

What you need to know

  • Amazon has launched Alexa for Apps.
  • The feature will allow users to control apps on their iPhone instead of using Siri.
  • It is currently in preview for developers.

Alexa is trying to become your iPhone smart assistant right under Siri's nose. In a press release on its developer website, Amazon has announced Alexa for Apps, a new feature that will allow Alexa skills to take customers directly into an app on iOS.

The company says that users will be able to use the Alexa app, Alexa built-in phones, or accessories like Echo Buds to make commands that will activate the feature. The main functionality that Amazon says the new feature will enable is the ability to search within apps, access more information, and control functionality within an app with your voice.

Alexa for Apps is in preview right now, but developers can sign up at the developer website. Amazon says that the feature is already working with some apps such as TikTok, Uber, and Sonic.

Alexa for Apps is easy to implement with any app that can be opened with deep links, and is already being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and others. Request access to our developer preview to start building your voice and app experiences today.

Sean Kim, Head of Product for TikTok, says that Alexa for Apps will not only make it easier for creators to use its platform but increase engagement from viewers as well.

"Our app is extremely engaging once you're watching ... Alexa for Apps helped us add fast ways for users to discover, search, and consume content in our app. It also allows our creators to record hands-free just by saying "Alexa, ask TikTok to start my recording!' This saves our users time and allows the to get even more creative."

You can watch the announcement video for Alexa for Apps, which highlights how it can be used with TikTok, below.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.