What you need to know
- The new service has the backing of Hollywood's largest studios.
- The price for film rentals and purchases are in line with other services like iTunes.
- Thousands of titles are available at launch.
AMC Entertainment will introduce an online video store today, Oct. 15. The service, AMC Theaters On Demand, was first announced by Adam Aron, AMC's president and chief executive officer, according to The New York Times.
Featuring about 2,000 films for sale or rent at launch, the new service will compete with Apple iTunes, Amazon, and other video-on-demand retailers. Hollywood's five largest film studios are already on board, including Disney, Warner Bros., Universal, Sony, and Paramount.
Ron Sanders, president of worldwide distribution and home entertainment at Warner notes:
For us, it's all upside. Most of our other big digital partners are focused on multiple categories — music, books. The great thing about AMC is that movies are the whole focus.
Movies, like at other outlets, will cost around $3 to $5.99 to rent and $9.99 to $19.99 to buy.
Studios still make billions on DVD sales. However, most of the profit now comes from digital downloads and rentals. As Aron explains, "Our theater business is mature. There is a high-growth opportunity in this digital expansion."
AMC Entertainment is the largest multiplex operator in the world and the first major exhibitor in the United States to offer a video-on-demand service. Aron says the project has been in development for more than two years. It was initially supposed to launch in the summer. However, it was put off to "fine-tune the technology and online store design," according to the article.
It hasn't yet been announced when AMC Theaters On Demand will launch.
We may earn a commission for purchases using our links. Learn more.
Let's talk aesthetic Home screens, Apple Watches, iPhone 12, and more
It's been quite a busy September. We got new Apple Watches, iOS 14 and watchOS 7, new customization trends, and so much more. Let's dive in!
FAQ: TikTok & WeChat ban — why it’s happening and what it means for you
Are TikTok and WeChat really being banned? When does all of this take effect? Will I still be able to use these apps? All this and more answered in our FAQ regarding the latest U.S. orders.
Here's everything we know about the iPhone 12 so far
With the iPhone 12 reportedly just weeks away, here's everything we currently know about Apple's next flagship lineup!
All the Nintendo Switch accessories for Animal Crossing fans
Animal Crossing: New Horizons is finally out on Nintendo Switch. Go all out with your Animal Crossing love with these adorable-themed accessories.