What you need to know
- Loup Ventures believes Apple's next paid service may come from an existing default app.
- Analyst Mike Murphy believes we could see something like Apple Podcasts+ or Apple Stocks+.
As reported by AppleInsider, venture capital firm Loup Ventures believes Apple's next paid service may come from another one of its pre-installed apps.
Murphy says that Apple's recent services growth "illustrates the power of services built on top of default apps." Loup Ventures points to Apple Fitness+, which was built into the Fitness app that comes preinstalled on the iPhone when you purchase an Apple Watch.
The analyst has ideas on a number of potential premium services that could come to Apple's existing default apps:
Murphy closed by echoing other analysts believing that Apple's services business will play a major role in the company reaching a $3 trillion market capitalization.
Get the best of iMore in in your inbox, every day!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
Guesswork getting more attention than it deserves. He's extrapolating from other companies and guessing what apple could do, not what apple might do. Podcasts+: everyone is trying it, and it's the most likely, but bad for consumers and the very healthy podcaster community. As long as Apple continues to encourage the open podcast community it should not be too bad. Mail+: unlikely. Good mail services are niche, better served by small markets. A good play would be to get into advanced business mail, like Google, but Apple hasn't shown it can do business services well and has a history of not getting this right. Maps+: My desired outcome is to go to a specific location! What kind of prediction is this, it makes no sense. Apple Maps is a competitor to Google maps. There is no google maps+ so there will be no Apple Maps. Competition will keep maps free for now. Stocks+: One of the two worst apps on the phone meant more for demo purposes than actual functionality, and suddenly they are going to build it out into a service that no one wants? Health+: Obviously they needed one more bullet point but it's so vague to make no sense. No one is going to pay more for their health data, except for exercise, which is Fitness+ you bozos.
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.