What you need to know
- Apple anayst Cybart says the company has a 10-year lead in wearables.
- Apple's focus on user experience is also standing it in good stead.
- Apple's renewed love affair with iPad and Mac isn't doing any harm, either.
Apple analyst Neil Cybert has a lengthy new Above Avalon post up in which he goes into detail about what makes Apple tick right now. And why it's set up to dominate moving forward. Nowhere more so than in the world of wearables.
According to Cybert, Apple currently has a huge lead over the competition. And that's being charitable.
But it isn't just Apple Watch and AirPods that are doing the business for Apple right now. Cybart says that both Mac and iPad are benefitting by a renewed interest from within Apple after years of being pushed to the sidelines by iPhone and Apple Watch.
What's more, Apple's focus on making a great experience rather than ensuring it's the first to a new technology is helping it stand out from the crowd, too.
While it's arguable that the keynote was shorter because of the change in format, the point still stands. Apple doesn't try to cram every new feature into every product just because it can – something Samsung's phones have often been accused of trying to do.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
This is why Apple will always be ahead of it's rivals because they focus on the user experience rather cramming every piece of new technology in to their products like their rivals who use their customers as beta testers.
As I like to say: “Samsung (or other Apple competitor, but usually Samsung) first, Apple better.” While Samsung may be the first to come out with the latest greatest technology, Apple implements well-thought-out features in intuitive ways.
That is an overused and usually false trope. The most obvious proof of that would be the entire modern smartphone market. All modern glass slab smartphones are derivatives of the original iPhone, especially Samsung’s Galaxy line. A court in California not so long ago established that fact with a $1 billion patent infringement judgment against Samsung, later reduced to a few hundred million dollars by lengthy Samsung appeals. Real 3-D Face ID anyone? The mouse on a consumer computer? Retina displays? EKG on a consumer device? I could go on and on.
Of course WWDC was 20% shorter due to the format. They didn't have to pause for the applause and cheering after every statement.
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