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Analyst says Apple is increasing iPhone 13, slashing iPhone SE production to meet demand

Iphone Se 2022 Black Back
Iphone Se 2022 Black Back (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • Apple is said to have been surprised by the lack of demand for smaller iPhones, causing iPhone 13 mini to be the last such device.
  • Apple is now reducing its orders of iPhone SE devices as a result of lower than expected demand.
  • Increased iPhone 13 orders are being made.

Apple is reportedly slashing its iPhone SE orders in an attempt to deal with unexpectedly low demand, according to a report. The company is said to be increasing iPhone 13 orders as a result.

That claim comes from Loop Capital analyst John Donovan via Seeking Alpha, with Apple said to be pivoting away from iPhone SE just weeks after it went on sale. The same report also notes that the "dismal" sales of the iPhone 12 mini and iPhone 13 mini handsets have finally caused Apple to realize that they're too small for the masses.

Following the "dismal" results of the iPhone 12 Mini and iPhone 13 Mini, Donovan believes that Apple (AAPL) has finally realized that smaller iPhones have "limited appeal" and given the wide availability of the iPhone 13, the iPhone SE is unlikely to sell well.

However, while many could see that the mini iPhones weren't as popular as some might have expected, it's thought that Apple was still taken by surprise and that's why the pivot from iPhone SE production to that of iPhone 13 is now required.

"Despite this, clearly this lack of demand is surprising to AAPL and the pivot to more iPhone 13's is underway," Donovan explained, adding that it was a "savvy move" by Apple to use the same processor for the iPhone SE with 5G and iPhone 13.

The new iPhone SE comes with the same A15 Bionic processor as Apple's more costly iPhone 13, something that might mean that the company can simply repurpose parts that were destined for its budget option.

While the newer iPhone SE could be the best iPhone for a ton of people, thanks in part to its $429 asking price, the iPhone 13 is a difficult device to overlook for both customers and analysts alike.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.