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Analyst thinks Apple is doomed and will lose a third of its value in 2020

Tim Cook
Tim Cook (Image credit: Apple)

What you need to know

  • An analyst is not at all convinced Apple's value will increase in 2020.
  • In fact, David Kostin thinks a third will be wiped off.
  • And this from the bank Apple chose as its Apple Card partner.

If Goldman Sachs analyst David Kostin wanted to get everyone's attention, saying that Apple will lose a third of its value this year is certainly one way to go about it. And that's what he's done in a note that was picked up by Business Insider.

Kostin is the top US equity strategist at Goldman Sachs and he believes that Apple's stock is on the crest of a wave. And as with all waves, this one will have to come crashing down eventually. And it's going to happen this year, apparently.

In 2019, Info Tech returned 50%, the best of any sector, and accounted for 32% of the rise in the overall index. Only two other sectors, Financials (+32%) and Communication Services (+33%), outpaced the market," he wrote in a note to clients.Kostin says both of those sectors are overvalued based on their likely growth over the next five years.Foremost among those companies is the biggest name on the market. Apple has doubled in value in a year, stretching its market cap to $1.3 trillion, and Kostin says the rally — which included a 31.5% surge in the fourth quarter — has gone way too far.Goldman estimates that Apple's profits will come up well short of Wall Street forecasts this year, and that the tech giant will see its earnings grow at about the same rate as the rest of the market over the next two years.

AAPL started 2020 by reaching $300 per share, double what it was worth in January 2019. And things looked so promising that Gene Munster told CNBC that we might even see shares reach $400 this year, too.

"In 2020, there's going to be five new iPhone models. Typically, that has a benefit to revenue ... the two additional models are likely going to be slightly lower-priced, SE models that really hit the heart of the phone market."

Kostin and Munster can't both be correct. Now we get to sit back and watch as we wait to see which one was.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

  • OMG! So it’s true!—Apple is doomed!
  • It's coming. Releasing products that do not expand on the previous models. The macbook/imac is as boring as they come now. The surface can do way more than the ipad (when it was released nothing was like an ipad, now....the surface kills it), MacOS is stagnant and Old. Like using a computer from 2000. MacOS is visually and functionally the same as it ever was. Lack of touch on anything besides the mobile devices are hurting sales in the professional markets which are now moving towards surface studios etc as they provide much better user experiences. Charging 50g for a tin can is probably the final nail in the coffin, oh wait, no charging 1000 dollars for a stand for a 5000 dollar monitor and 500 bucks fro a set of ******* wheels for said 50g trashcan is the final nail. Time to tailspin. Then, they can get rid of the people in charge, and put in some fresh new thinkers to push apple forward. Jony's touch is still way to present in this overgrown company.
  • Just noticed too the analyst works for the same company that drives apples silly credit card
  • Apple will probably lose value, but it's far from doomed. They still sell **** loads of iPhones/iPads and still have a **** load of money in the bank
  • Hmmm. I heard this same thing last year. ... The result: Apple' best financial year in history 2019. The article right before this said that Korean investors are investing in Apple over Samsung. Sounds like sensationalism is at play again.
  • History repeats itself, people will say Apple is doomed every year, same thing as always