Apple Acquisition Quattro Wireless to Provide "Seamless" Advertising Option for iPhone Developers

By Rene Ritchie
last updated

During the Q4 2010 conference call, Apple stated that their acquisition of Quattro Wireless would allow them to provide a "seamless" mobile advertising option for iPhone and iPod touch (and presumably iTablet?) developers, especially developers of free apps.

Mobile advertising is only going to become more important as a revenue stream, and with Google swooping in and snatching up AdMob, Apple is likely going to leverage their development environment and talent at integration to make their alternative as competitive as possible.

Developers get easy ads and a additional way to make money, Apple gets an additional revenue stream and the valuable metrics that go with it, and end users get free or cheaper apps but have to put up with some advertising.

Win/win/even?

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.