Apple airs two AirPods Max ads including a better look at how they work

Apple Airpods Max Listening Experience 2 12082020 Big Carousel.jpg.large 2x
Apple Airpods Max Listening Experience 2 12082020 Big Carousel.jpg.large 2x (Image credit: Apple)

What you need to know

  • Apple has shared two new ads all about the newly announced AirPods Max.

Apple announced AirPods Max today and we're already hearing some varying opinions on them, whether about the price to the way they look. Apple has now shared two new ads to YouTube that might help you make up your own mind about the $549 headphones.

The first video is one of Apple's familiar "Introducing" ads, showing off AirPods Max with a voiceover from the people who worked on them. We also get to learn a little more about how these things work, too.

High-fidelity audio. Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods.

The second video is the one we've already seen on and it follows Apple's now familiar thread of taking a newly announced product and zooming in just close enough to make it look like something from space. Anyone remember that Mac mini ad that made it look like a UFO?

Introducing AirPods Max. Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio.

Now that you've seen both ads, what do you think? Or have you already jumped in, $549-shaped feet first?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.