What you need to know
- Apple Amsterdam has reopened following refurbishment work.
- The store is Apple's flagship Dutch store.
- The upgrade work began back in March 2019.
After more than six months of work, Apple Amsterdam has reopened. And it's a gorgeous store to look at. Apple has been able to take all of its most recent Apple Store designs and put them into one modern, yet classic, store.
Alongside indoor trees and a huge video wall for use with Today at Apple sessions, the new store includes a Forum, Boardroom, Avenues, and more. Apple was also able to take its decidedly modern idea of what an Apple Store should look like and marry it to the classic architecture of the previous store and its surroundings.
9to5Mac was able to get hold of some gorgeous photos of the new store during its opening event.
You can find a ton more photos over at 9to5Mac. Apple Amsterdam is a great store to look at. If you're nearby, hit us up in the comments. We'd love to hear if it's a great store to visit, too.
Apple continues to refit some of its older stores. Those which still have older Apple Store design language are either being relocated to larger stores or being refurbished in-place. No matter which route Apple goes down, the result tends to be hugely impressive to look at. Even if they aren't always the easiest stores in which to buy something!
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.