What you need to know
- Disney CEO Bob Iger feels that if Steve Jobs were alive, Disney could have merged with Apple…
- Iger said he grew close to Jobs and the two could "say anything to each other."
- Iger also revealed that Jobs was integral to getting Disney's acquisition of Marvel done.
Vanity Fair on Wednesday posted an excerpt from Disney CEO Bob Iger's new book, "The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company," and in it is a fascinating look at Iger's connection with former Apple CEO Steve Jobs and how the two could "say anything to each other." Incredibly, Iger reveals that if Jobs were still alive, it's very possible Disney and Apple would have merged.
Apparently, Jobs had a pretty poor relationship with Disney when Michael Eisner was CEO, even publicly announcing he'd never work with Disney again after previously collaborating on Pixar films, including Toy Story. But things turned around when Iger took over in late 2005.
Iger said he and Jobs initially bonded over an idea about a video iPod, and from there their relationship blossomed, capped off by an appearance together at a One More Thing event announcing the video iPod.
Their relationship grew stronger until, ultimately, the two were able to tell each other anything.
Iger goes on to say that many of Disney's recent successes are thanks to Jobs, including Disney's acquisition of Marvel. Iger then says that there was a very real possibility of Disney and Apple merging before the Apple's co-founder's death.
The excerpt posted on Vanity Fair is a fascinating look at how two business titans forged an unlikely relationship. It's well worth a read.
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