What you need to know
- Apple and Prepear have gone into direct negotiations.
- Prepear's logo is the subject of a trademark dispute with Apple.
Reported by MacRumors, it appears that Apple and Prepear have entered negotiations to settle a trademark dispute that Apple has filed against the company.
Back in August, it was reported that Apple had opposed Prepear's trademark application for its logo, a pear that Apple claims too closely resembles the Apple logo.
In response to Apple's objection, Prepear started a Change.org petition to get public support in order to save its logo. So far, the petition has received over a quarter of a million signatures. While it is unclear what led both parties to engage in direct negotiations, they have thirty days to do so. If an agreement is not reached in that time, it appears that the dispute may not begin to see any kind of resolve until at least December of next year.
Prepear has said that, despite the dispute costing them thousands and needing to lay at least one employee off, they plan to continue the fight to protect small businesses.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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