Apple announces 50 billion app downloads. For real.

Apple has released a statement concerning their recent 50 billion app downloads, and in it, they completely bury the lede. From Apple PR

50 billion unique downloads excluding re-downloads and updates.

That makes an already impressive number even more impressive. Here's what Apple's SVP of internet services, Eddy Cue had to say:

“Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded. The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years.”

Apple also included a selection of quotes from happy developers. Find them below, and let me know -- do download numbers mean anything beyond bragging rights? Are they an indicator of app ecosystem health or user delight?

“We were blown away with our success on the App Store back in 2008,” said Rich Riley, CEO of Shazam. “And almost five years later we continue to be amazed with how much people love using Shazam on their iPhone or iPad. With the App Store, we can effortlessly provide users with updates that give them great new features while making it easy for new users to discover and download Shazam for themselves.”

“We started our company in 2008 as three friends focused on creating great educational apps for our children,” said Caroline Hu Flexer, co-founder of Duck Duck Moose. “The App Store brought ‘Wheels on the Bus’ to the world in a big way. Sixteen apps later, a fan base of millions of parents, children and educators and a growing company with 20 full-time employees, we couldn’t be happier with our success.”

“The App Store has been integral in getting us into the hands of millions of iOS users and has transformed our business,” said Elizabeth Francis, Chief Marketing Officer of Gilt.com. “Our apps allow our members to access their favorite sales on Gilt every day, anytime, anywhere. App Store customers have proven to be a loyal shopper base and have been influential in making Gilt the globally recognized brand it is today.”

Source: Apple PR