What you need to know
- Apple has announced its annual celebration of Black History Month.
- It will be spotlighting Black businesses and innovation across a range of products and services.
- That includes a new Apple Music campaign, Fitness+ workouts, and more.
Apple has today confirmed the company will celebrate Black History Month with a series of spotlights on Black businesses and innovations across its products and services.
Alongside the new Apple Watch face, Apple has a new Apple Music campaign, as well as Apple FitnesS+ workouts in the pipeline. There is also a new special edition Apple Watch Black Unity Braided Solo Loop to match the watch face.
Other initiatives include a curated catalog of podcasts from Black creators and about Black history, as well as health, well-being, and culture. Spotlights will also feature on Apple Books and the App Store as well as Apple Maps, the Apple TV app, and Apple news.
Finally, Apple announced that its latest Shot on iPhone campaign features "four pioneers who are at the nexus of Black History."
The new Apple Watch Black Unity Braided Solo Loop will cost $99 and is available online now and in stores beginning Tuesday, February 1.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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