Time to upgrade! Get an iPhone 12 mini + Unlimited Data for $60/mo

  • Forums
  • Shop
  • CES 2021
  • iPhone 12
  • Best VPN
  • iOS 14
  • Nintendo Switch
  • AirPods Pro
3D comeback

Apple is bringing back the 3D window displays for its retail stores

The front window displays haven't been used in years.
Danny Zepeda
9 Sep 2019

What you need to know

  • Apple Stores will see the return of the classic 3D front displays.
  • Many users have reported seeing black curtains covering the front of Apple Stores.
  • Mark Gurman confirmed the news on Twitter saying Apple is bringing back the displays.

Apple is making some changes to its Apple Stores. Some people have been reporting that a few Apple stores have mysteriously blocked off their front windows with black curtains, similar to how it did in the past when it put up the 3D front displays.

Turns out Apple is bringing back these front window displays from yesteryear. Bloomberg's Mark Gurman confirmed the return of the 3D displays in a tweet.

Reason: It’s because they’re bringing back the old-school 3D front windows at some stores. Here are some old examples. I liked these. https://t.co/IQBbFF0tCn pic.twitter.com/LxhBlTUo65

— Mark Gurman (@markgurman) September 9, 2019

Gurman's statement has since been reaffirmed by MacRumors. Per the site, an Apple employee confirmed Gurman's reporting. He stated that some Apple Store employees have practiced putting up the black curtains and fix the floor mechanisms that were used for the original 3D displays.

Apple moved away from the 3D displays as it ushered in redesigns of its retail locations with Angela Ahrendts leading the charge. But after her departure, Deirdre O'Brien took up the mantle and seems to be instituting some changes for retail locations, including bringing back the window displays.

VPN Deals: Lifetime license for $16, monthly plans at $1 & more

The intricate 3D window displays were always fun to look at because they used to highlight Apple products. Be it an iPod, iPhone or MacBook, they displayed the latest and greatest Apple product. It was a fun way of bringing attention to it while making the front of the Apple Store a little more colorful.

It's not yet clear if all Apple Stores will see the return of the window display. Some of the redesigned stores don't really lend themselves to it, but Apple could move things around to incorporate them better.

Apple launches new Podcasts Spotlight, 'Celebrity Book Club' first feature
Spotlight

Apple launches new Podcasts Spotlight, 'Celebrity Book Club' first feature

Apple has today launched a new Podcasts Spotlight feature, a new editorial initiative designed to help listeners find some of the best shows out there.

Facebook delays controversial WhatsApp privacy changes
on hold

Facebook delays controversial WhatsApp privacy changes

Facebook has delayed enforcement of changes to its WhatsApp privacy policy following major public backlash and massive uptake of rival services like Signal and Telegram.

Snapchat testing dark mode on iPhone
Finally

Snapchat testing dark mode on iPhone

A new report says Snapchat is testing dark mode for iOS and the iPhone with a small number of exclusive users.

Get more out of your aircraft with these must-have drone accessories
Accessory heaven

Get more out of your aircraft with these must-have drone accessories

You'll get more out of your drone with a few accessories. Whether you're looking for a landing pad, bag for your aircraft, or tools, we have the rundown on this year's best drone accessories.

Keep in Touch

Sign up now to get the latest news, deals & more from iMore!

I would like to receive news and offers from other Future brands.

I would like to receive mail from Future partners.

No spam, we promise. You can unsubscribe at any time and we'll never share your details without your permission.

  • News
  • Apple Store
  • iPhone
  • iPad
  • Apple Watch
  • Apple TV
  • Mac
  • Reviews
  • How To
  • HomeKit
  • Forums

Other Categories

  • About Us
  • Newsletter
  • Fitness
  • Apps
  • Gaming
  • Deals
  • Advertising Inquiries
  • Licensing and Reprints
  • Accessibility Statement
  • Android Central
  • Windows Central
  • CrackBerry
  • Thrifter
  • TechnoBuffalo
  • MrMobile
Log in or Sign up
  • t
  • f
  • y
  • i
  • r

Brightness

  • © Future US, Inc.
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Careers
  • Licensing
  • External Links Disclosure
  • Accessibility Statement
  • © Future US, Inc.
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Careers
  • Licensing
  • External Links Disclosure
  • Accessibility Statement