Apple can't keep up with demand for the iPhone 12 Pro and Pro Max

Apple iPhone 12 Pro Max cameras
Apple iPhone 12 Pro Max cameras (Image credit: Apple)

What you need to know

  • Demand for the iPhone 12 Pro and iPhone 12 Pro Max is outpacing the non-Pro models.
  • Lead times on the iPhone 12 Pro are as high as 33 days in some countries.

Reported by AppleInsider, availability of the iPhone 12 Pro and iPhone 12 Pro Max continues to slip. According to a note by JP Morgan, lead times on the iPhone 12 Pro have increased to as high as 33 days in some areas, the longest it has been since the phone first launched.

In an iPhone availability tracker note seen by AppleInsider, analyst Samik Chatterjee says JP Morgan is continuing to see building lead times — the time it takes for a customer to receive an iPhone order — for the two Pro models ... Lead times for the iPhone 12 Pro have surged to an average of about 27 days across several regions, which is the longest lead time JP Morgan has seen since they started tracking availability for the 2020 lineup. The analyst notes that "given that it has now been a few weeks since the specific SKUs have been available is a favorable indicator of customer demand."

Apple iPhone 12

Apple iPhone 12 (Image credit: Apple)

The iPhone 12 and iPhone 12 mini, however, seem to be available soon after a customer places an order with lead times sitting as low as three days.

As of the week of Dec. 7, the average delivery-at-home timing for the iPhone 12 and iPhone 12 mini across the regions JP Morgan tracked stood at three days. Delivery-at-home timing for the iPhone 12 Pro and iPhone 12 Pro Max, however, expanded to 27 days and 23 days. In the U.S., which accounts for about 35% of iPhone shipments globally, lead times for the iPhone 12 Pro and iPhone 12 Pro Max models expanded to 33 days and 25 days. In-store pickup had a lead time of a single day for all models.

Earlier reports have expected that demand for the Pro models of the iPhone 12 would be greater at launch and then, as the holidays moved in, interest in the non-Pro models would overtake the Pro models. We'll have to see how things shake out but, for now, iPhone 12 Pro and 12 Pro Max demand remain strong.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

  • I don’t suppose the fact that all the Apple brick and mortar stores are closing tomorrow will help any because people will not be able to get any that come in stock overnight etc.
  • A week ago, I ordered a 256GB Pro Max thru the company where I work. Ordered it on Tuesday, it was delivered on Thursday. No delays here.