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Apple debuts AR Easter egg for its October 18 special event

Apple Event October 18
Apple Event October 18 (Image credit: Apple)

What you need to know

  • Apple has released a new augmented reality experience for its upcoming special event.
  • The event will kick off on Monday, October 18, 2021, at 10:00 AM PDT.
  • Apple is expected to announce the long-rumored MacBook Pro refresh.

As Apple has done for a number of recent events, the company has once again released an augmented reality Easter Egg for its upcoming special event.

Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, was the first to post the augmented reality experience. This time, however, Joswiak stuck to the AR experience as an object rather than showing it off in the real world.

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YouTuber Faruk also posted a video and was nice enough to showcase the AR experience in the real world. You can check it out below:

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If you want to try the augmented reality experience out for yourself, head over to the Apple Events (opens in new tab) website on your iPhone or iPad and tap on the logo at the top of the page. You can choose to check it out using either augmented reality or as an object contained on your screen. The AR option is, of course, much more fun.

Apple is expected to announce the long-rumored redesign of the MacBook Pro at this upcoming event. The expected 14-inch and 16-inch MacBook Pro models are rumored to feature a new design, M1X processor, miniLED display, and the return of some ports.

You can check out the Apple Event AR experience on the Apple Events website (opens in new tab).

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.