Apple exec Eddy Cue goes on Apple Pay spending spree to show just how easy it is to use

Apple executive Eddy Cue met up with Rich DeMuro from The Tech Report to show off just how seamless and easy Apple Pay is to use for consumers. The service was used to not only purchase a new iPad from an Apple Store, but also products from other supporting establishments.

What was interesting to see was similar security measures in place for Apple Pay, which required a signature to purchase a pair of sunglasses. Cue explained that purchases over a certain amount (depending on the retailer) will be met with similar security steps to help combat fraud, just like you'd see with a credit card.

Interested to learn more about Apple Pay? Be sure to check out our in-depth guide.

Source: Apple Insider

Rich Edmonds