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Apple execs talk about the latest and greatest with Apple Maps

Apple Maps Philadelphia 3d
Apple Maps Philadelphia 3d (Image credit: MacRumors)

What you need to know

  • Two Apple Maps executives sat down for an interview with CNN.
  • David Dorn, a product lead for Apple Maps, and Meg Frost, a design lead for the service, talked about the new map.
  • Apple has been continuously rolling out its new map in countries around the world.

The new map in Apple Maps puts the company back in competition with the most popular mapping services.

In a new interview with CNN, two Apple Maps leaders sat down to talk about Apple's new map and how it changed the game for the company in its competition against Google. David Dorn, a product lead for Apple Maps, and Meg Frost, a design lead for the service, both talked about how bringing 3D to Apple Maps was a key feature for its new map.

Frost talked about how the company saw an opportunity to bring 3D to the new map.

"Before the new map, we had a two-dimensional product and we really had a flat representation of the world. So we took the opportunity to create a realistic globe that accurately represents the sizes of countries in 3D," said Frost.

She also talked about how the new map is more enjoyable and safer to use than the previous version.

"At a glance, drivers can understand a complex intersection more quickly than ever before," said Frost. "And that detail helps with that split-second decision of which turn they're going to make. So we want it to be both safer and visually satisfying to navigate.""We pick the amount of detail we find appropriate and create a 3D mesh of the building landmark itself. And we apply it to the base map," explained Frost.

The new map for Apple Maps has been a huge improvement over the old one. The navigation has been more detailed and reliable and the extra features like 3D cities and biking directions in select locations are a nice touch.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

2 Comments
  • Apple should consider, that the world consists of more than the USA and before they're implementing more 'nice to have' functions like 3D-buildings, they should implement bread-and-butter functions for the rest of the world. Here in Germany for example there're hardly any bicycle routes unless you're living in Berlin. But this becomes more and more important with the micro mobility trend. Jeez, who needs 3D-buildings? Let alone countries like Ireland. In summer I was led to a destination 5 miles away and the address input was definitely right (from my address book). Talking with the Irish about Apple maps they smile mildly and then they show you Google maps as the working solution. It's similar here in Germany and many more European countries. I personally would love to use Apple maps, but can't. Guessing whether you might arrive in the right location is a no-go even if it works alot of times. For now Google maps is the only reliable wordwide solution, sorry Apple.
  • The same could be said for ANYwhere in the rural U.S.
    Granted, Apple does provide features and services to all U.S. Apple consumers, that aren't necessarily available to the rest of the world, but they're just one in the crowd when it comes to providing full featured maps for the masses outside of major metropolitan areas. We feel your pain.