Apple extends Search Ads to Russia for developers

Search Ads
Search Ads (Image credit: Apple)

Apple is offering $100 credit if developers sign up for a new Apple Search Ads account.

What you need to know

  • Apple has extended Apple Search Ads to Russia.
  • The tool allows developers to advertise their apps in the App Store.
  • It is now available in 60 countries and regions.

Apple has told developers that it is expanding its Apple Search Ads service to Russia.

In a developer news announcement (opens in new tab) it stated:

Promote your apps to customers on the App Store in Russia with Apple Search Ads — an efficient and easy way for people to discover your app the very moment they're searching for apps like yours. If you sign up for a new Apple Search Ads account, you can take advantage of a 100 USD credit to reach customers in 60 countries and regions.

Apple search ads allow developers to pay to boost their iOS apps to the top of App Store searches. According to Apple, 70% of App Store visitors use the search tool to find apps, and 65% of downloads on the App Store take place following a search. Apple says that the average conversion rate of Apple Search Ads is 50%, meaning they are a great way for developers to get their apps noticed in the App Store.

It uses intelligent automation to maximize results, and developers only pay for installs at a max budget of $10,000 per app, per month. Developers can choose their own keywords and audiences, and reports let developers track metrics to learn about the success of their campaign.

Just a few weeks ago, Apple expanded its Search Ads service to 46 more countries (opens in new tab) and as noted, developers who sign up for a new Apple Search Ads account will get 100 USD credit applied to their account.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9