Skip to main content

Apple gives retail store managers 'anti-union talking points'

Apple Store Cutout Nyc Update
Apple Store Cutout Nyc Update (Image credit: iMore)

What you need to know

  • Apple retail employees are trying to unionize in the U.S..
  • The company is reportedly circulating anti-union talking points to store leaders to try and stop this.
  • They warn that a union could fundamentally change the way they work.

Apple is circulating anti-union talking points to store leaders in the U.S. in a bid to discourage employees from forming unions, according to a new report.

As reported by Vice:

Apple is circulating a series of anti-union talking points to store leaders to use with employees in the United States, amid fears that a wave of unionization could break out across its U.S. stores.

According to the report the points highlight that "workers could lose career growth opportunities, the ability to take time off for personal reasons, and merit-based promotions if they vote to unionize," warning employees that the quality of their work may not even be a factor in some cases. Managers have also been told to warn employees they could face fewer opportunities and less flexibility, stating a union "could fundamentally change the way we work."

The points come as three Apple stores have filed to hold union elections in Atlanta, New York City, and Towson, Maryland. The report continues:

Motherboard obtained and verified Apple's talking points, which were attached to an email sent to Apple store leaders. "What makes a store great is having a team that works together well," one of the talking points says. "That can't always happen when a union represents a store's team members."

The report says that multiple stores in the U.S. had been sent these points, with one employee confirming that all of the points from the two-page document had been mentioned by managers at the store, including in Apple's daily morning 'Downloads,' held at the start of each stay among staff.

It has also been reported that Apple has hired the services of "union-busting" lawyers also used by Starbucks and Mcdonald's to try and quash the movement. You can read the full report including the full document circulated to store managers here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.