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Apple has removed reviews from its online store

What you need to know

  • Apple Store online customers have spotted that Apple has removed the 'Reviews and Ratings' section from its website.
  • It seems the change was made overnight between November 16-17.
  • It's been done in the US, UK, and Australia, and doesn't look to be an error.

An Apple Store online user has spotted that Apple has removed its 'Reviews and Ratings' section from all of the products on its Apple Store website.

As reported by AppleInsider, the outlet was tipped off by a user who pointed out that the buyer review section was no longer available. Now, when you scroll down to the bottom of a product' page, you'll only find sections for 'Compatibility' and 'Questions & Answers.'

Apple Store online review

Apple Store online review (Image credit: AppleInsider)

Not only that, the previous star rating that used to be visible right below a product's price has also disappeared. As the report notes this has been reported across multiple online store sites including the US, UK, and Australia, which certainly would suggest that this is not an error, but rather an intentional change.

The report also mentions a video posted to YouTube by Fstoppers criticizing Apple and reading negative reviews from its website. The video, titled Apple Fanboys, Where is your God now? has garnered nearly 60,000 views. It seems there may have been some suggestion that this pushed Apple to make the change. However, a response like that would seemingly be far too reactionary, and not at all in keeping with Apple's character.

It's more likely that the change was planned by Apple, however, there is no indication from reports as to why this may have occurred. It could be argued that the 'Ratings and Reviews' section had become a forum for many to vent their frustrations at certain Apple practices and features, perhaps not directly related to the product they had purchased. For example, The Verge points out that Apple's Lightning to 3.5mm headphone adapter had 735 one-star reviews. It wouldn't be a stretch to imagine that plenty of these are customers angry at the fact that Apple has removed the headphone jack from its iPhones, requiring customers to purchase a separate, extra device if they wish to have such capability. The only thing we know for certain is that for now when shopping on Apple's online store, you won't be able to see reviews or ratings on any Apple Store online products.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

4 Comments
  • Thats too bad. I am a huge Apple fan but customer reviews play a major part of my purchasing process. And yes I can read through the false agendas. Looks like Ill be buying Apple products through Amazon.
  • It's not like it really matters where you're buying it from, you could read the views on Amazon then buy it from Apple. I read reviews or research the product myself from various sources, then I'll choose the most suitable place to purchase it from
  • Most online user review systems are broken. People are way too polarized these days; average ratings have become worthless to gauge the quality of a product or its value. Not at all surprised Apple removed them. I'm guessing Apple is revamping the entire system? Would prefer that only customers who buy the product from the store can leave a review and expand each product page to include some kind of "support" feature. Home Depot's site has a Q&A section - it really does help.
  • I've often found reviews for products now are incredibly mixed, some people say it's great and some people say it's awful. It's always best to do your research, watch videos, find out as much info as you can about the pros/cons of the product, then decide whether it's right for you.