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New Apple iPhone Commercial: Urban Spoon

Apple is still heavily promoting the App Store in their latest iPhone ad -- and given the staggering number of Apps and even more staggering number of downloads, with good reason.

The latest focuses on restaurant random-finder Urban Spoon, and perhaps to appease the UK overseers, the ad now cops to having the "sequence shortened". Dieter finds this "disappointingly normal":

...what was so awesome about the initial commercials is they showed some speed, instruction, and fun just by showing you the interface.

So scratch the speed, but you can still shake some fun.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Brilliant application. This alone will open some people's eyes.
  • I don't know much about this app, but doesn't Apple think they should cruise the blogs and try to find out what their iPhone customers really want before showing new customers what they are missing by not having an iPhone?
  • Urbanspoon was one of the pioneers when it came out for the iPhone, but I think that the newer GoodFood (by Goodrec) is a better alternative to finding local restaurants.
    GoodFood has a fully interactive map view like Google Maps, as well as fun and useful ways to filter content and an easy way to make your own short recs. It's a bit like the twitter of restaurant reviews. It's much easier to find and make recs on GoodFood than it is on Urbanspoon.