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Apple killed The Apple Archive after just 10 days

apple Archive
apple Archive (Image credit: The Apple Archive)

What you need to know

  • Apple has killed The Apple Archive after just 10 days.
  • It's creator, Sam Henri Gold was buried in Vimeo copyright strikes from Apple over its videos.
  • Thankfully, lots of press photos and some of the odds and ends are still around (for now).

The Apple Archive, a stunning, unofficial tribute to Apple history has been buried under copyright strikes over its video content.

Just last week, Sam Henri Gold launched the Apple Archive, dedicated to the unsung studio designers, copywriters, and producers who have created some of Apple's most iconic videos and photos over the last four decades.

The site also features a lot of really cool, unseen photos from marketing campaigns and more.

Sadly, however, it seems as though Apple has cottoned on to his venture after Sam was hit with a swathe of copyright strikes through Vimeo from Apple Inc.

Emails from Vimeo notified him that videos were being removed over copyright infringement and that the takedown notices were submitted by Apple. As mentioned in the title, Sam received hundreds of emails to this effect, however, Vimeo will only allow three unresolved copyright strikes on an account before its disabled, so it looks like all of the video content from The Apple Archive is no more.

As mentioned, there is still plenty of other content, such as unseen marketing shots and odds and ends photos, but this is still a really sad development. Whilst this prospect was always on the cards, it seems a shame that much of the work put into the project has now gone to waste. Still, it was fun while it lasted.

You can check out the remaining content on The Apple Archive here!

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

  • Typical corporate behaviour. Now I didn’t get a chance to see any of the content but unless it endangered any future product why did Apple kill it? As an Apple fan I would have found this content really engaging, however like the carpetbaggers all big tech businesses really are they will suppress this until they can turn a buck on it. They’ll probably release it on their next phone but you’ll need to view it on one of their laptops , but you’ll need to buy a dongle to view it because a direct connection will be needed and you can’t connect an iPhone to a Apple MBP without a dongle.
  • Agree with all that but the last dig. It's not a dongle, it's a cable. You have always needed a cable to attach an iPhone to a MBP. I don't recall an iPhone with a USB-A or Thunderbolt port, nor any MacBook with a 30 pin or lightning port.
  • Of course Apple did this as they are operating as a corporation. People think Apple is their buddy. Apple isa corporation with fiduciary responsibilities to maximize the value to the shareholders. That is their only duty and they have an army of attorneys to enforce it and an army of PR specialists to make you feel warm and fuzzy about it.
  • Why did this guy think he could get away with this? If Apple owns the copyright on this material, then they HAVE to enforce it by ordering this stuff to be removed. If you know your copyright is being violated but you do nothing, then you give up your copyright and the material becomes Public Domain. Copyright laws are some of the clearest, easiest-to-enforce laws on the books. You simply cannot use copyrighted material without the consent of and/or payment to the copyright owner. Period. No exceptions.
  • Just a note:
    To "cotton" on something actually means to begin to like or support something. Exactly the opposite meaning of how you've used it.
    "Sadly, however, it seems as though Apple has cottoned on to his venture..."
    No they aren't starting to like it, the DID like it and are pulling back.
    Ref: This made the article very confusing because you suggested that Apple was not supportive but after the strikes from VIMEO they did like it, and pulled their support.