What you need to know
- Apple is killing the iPod Touch.
- The company says it will only be available while stocks last.
- Apple says the "spirit" of iPod lives on in the rest of Apple's product lineup.
Apple has today announced the end of the iPod Touch.
In a press release the company stated:
Apple's Greg Joswiak, SVP of worldwide marketing said "Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared. Today, the spirit of iPod lives on. We've integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there's no better way to enjoy, discover, and experience music."
While stocks last the iPod Touch will remain available to buy, however, it's clear from Apple's release today that the iPod is done as a produc, with Apple focusing instead on the integration of music into products like its best iPhones, iPads, and Macs.
Apple announced the first iPod back in 2001, described at the time as "1,000 songs in your pocket." It went on to become one of the company's most-successful products, and when through a huge number of iterations including the classic, the nano, the shuffle, and the mini, as the well as the Touch, which Apple last refreshed in 2019.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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