When Apple first launched the iPhone 6s back in 2015, it also came out with the Rose Gold color for the very first time. The Rose Gold eventually made its way to the first generation iPhone SE and both the iPhone 7 and iPhone 7 Plus. Since the iPhone 8, however, Apple stopped selling Rose Gold and replaced it with a regular Gold option, which is still being sold today with the best iPhone lineup. While the gold is seen as classy and elegant to some, I'd still take Rose Gold over it any day, and Apple really should consider bringing it back.
The Rose Gold brought a pretty unique touch to iPhone
I remember when I got my Rose Gold iPhone 6s, I immediately fell in love with it. I usually try to pick up whatever new color option that Apple releases regardless, but there was something about that Rose Gold finish that eventually made me want Rose Gold everything. At the time, I wouldn't have considered pink my favorite color either (I was way more fond of greens), but once I saw that Rose Gold leaning way more towards the pink end of the spectrum, it became one of my favorite colors overall.
As Apple brought in more colors to the iPhone lineup, I think what made the Rose Gold so particularly special was the fact that it was feminine, classy, and elegant. Back in 2015, most smartphones were only available in the typical black or white colors, which are considered standard, even to this day. Colorful devices weren't really a thing, so the Rose Gold iPhone truly stood out in a good way.
I know that the Rose Gold option could be seen as mostly feminine and for women since it leaned more toward pink, but it was also a hit with men as well, believe it or not. Some even called it "Bros Gold." No matter how you slice it, the Rose Gold iPhone was a very distinctive iPhone color that paved the way for more color options across all of Apple's lineup, from the Rose Gold MacBook to the iPad Air 4.
Bring back the pink!
Again, when I got the first Rose Gold iPhone 6s, I began to fall in love with pink overall. Looking back at my high school self, who wore a lot of black and gray, I would have never believed that most of my wardrobe and my desk are now covered in various shades of pink. I even had a blush pink wedding dress, and dusty rose pink was a key part of my overall wedding color theme.
In fact, if you take a look at the current trends, pink is a very popular color with a lot of the "gamer girls" and other female (and even non-female) techies. You can get pink cat ear headphones like Razer Kraken BT Kitty Edition (along with everything else in the Razer Quartz collection), pink-themed mechanical keyboards and custom keycap sets, speakers, and pretty much anything else you can think of. So why can't I get my iPhone in pink or rose gold?
Heck, I mean, the iPad Air 4 is currently available in a Rose Gold option, so why can't the iPhone? The iPhone 12 comes in a variety of fun colors, including navy blue, mint green, and PRODUCT(RED), so pink would be a natural fit, I think. And with the Pro line, Rose Gold would have looked great in the lineup that currently has Graphite, Silver, Gold, and Pacific Blue.
I mean, look, I love my Pacific Blue iPhone 12 Pro right now. But I just want to have a more feminine color for my most-used piece of tech every day — especially when I want to put on one of the best fashionable iPhone 12 Pro cases. I know I could always just get a gold or silver iPhone, but to be fair, those aren't my favorite colors.
Apple has been on a trend of bringing new colors to its products, so I mean, all of this could be possible one day (I hope). I always wanted a green iPhone, and we got the Midnight Green iPhone 11 Pro. The masses clamored for a blue iPhone, and we got the Blue iPhone 12 and Pacific Blue iPhone 12 Pro. So maybe one day, we'll get a solid pink iPhone or the comeback of the Rose Gold iPhone.
A girl can dream, right?
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Christine Romero-Chan was formerly a Senior Editor for iMore. She has been writing about technology, specifically Apple, for over a decade at a variety of websites. She is currently part of the Digital Trends team, and has been using Apple’s smartphone since the original iPhone back in 2007. While her main speciality is the iPhone, she also covers Apple Watch, iPad, and Mac when needed.
When she isn’t writing about Apple, Christine can often be found at Disneyland in Anaheim, California, as she is a passholder and obsessed with all things Disney, especially Star Wars. Christine also enjoys coffee, food, photography, mechanical keyboards, and spending as much time with her new daughter as possible.