How Cupertino can fix Apple News+ with one update
Apple products typically make something better. The Mac, for example, made computing easier for the masses, just as iTunes and iPods changed how we consumed our favorite music. Years later, the Apple Watch provided personalized tools to help us get healthier.
It's been over a year since Apple News+ first launched. Since then, the digital magazine subscription service has steadily gained titles. Today there are over 300 magazines available to read for $9.99 per month for individuals and families alike. Unfortunately, the Apple News+ interface remains a scattered mess. Now comes word Cupertino is thinking about adding audio versions of written stories to the service to attract a broader audience. Rather than go down this bizarre path, Apple would be wiser to take a less-is-more approach and go back to the basics.
It's about the magazines, Apple
At its core, Apple News+ is a newsstand app where physical magazines are available in digital format. The rest of the presentation, such as magazine covers that move as you scroll and recommended articles from unfamiliar publications, is noise, at best. These obstacles take up most of the real estate on the front page of Apple News+. By doing so, it proves challenging to find the content you've probably come to enjoy in the first place - your favorite magazines!
Apple News+ grew out of Texture, which was once called NextIssue. Before being sold to Apple, Texture offered a bare-bones interface where you could go through the list of available magazines and select your favorites. As designed, Texture made it simple to find, not only your favorite magazines but also the current issues. That's not possible in Apple News+ because of its bloated interface.
Instead of suffocating the Apple News+ main page with cover stories, recommended issues, and other shiny content, Cupertino should change this page to show our favorite magazines. Period, and done.
With regards to adding audio to the Apple News+mix, the company has once again angered some magazine publishers who are trying desperately to stay in business and make a modest profit. Many publishers believe adding audio would further skew the picture of who gets compensated for content. Besides, there's already built-in audio accessibility on iOS, iPadOS, and macOS for those who need it. There is also countless voice audio content to be found in Apple's popular Podcasts app. And some magazine publishers also offer official podcasts.
What do you think Apple should do to improve Apple News+? Let us know your thoughts below.
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Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.
It's about the content, not the format. "Instead of suffocating the Apple News+ main page with cover stories, recommended issues, and other shiny content, Cupertino should change this page to show our favorite magazines".... ....like, you know, RSS technology. RSS existed long before Apple News and is still used by many. The question is only one of $ub$cription$. Not everything new is better.
Thank you for saying this. Between the clickbait interface of “regular” news and the poor layout of my subscriptions in the plus section, Apple managed to wreck the clean, easy-to-use interface of Texture...then left it to rot.
Pretty simple fix - in a recurring revenue model, Apple needs to switch focus from bleeding each customer dry by pushing extra cost items. Stop pushing less desirable and horribly disguised "content" that they make money from, and just let the customer who buys the product choose and decide for themselves what content to consume. If you take your rose colored glasses off as a typical apple consumer, it is fairly obvious (even to a complete moron) that they are more evil than Microsoft, all the oil companies, and Donald Trump combined in terms of corporate greed