Apple officially welcomes Beats to the family

Apple has officially taken ownership of Beats, and is welcoming them to the company with a small section of the Apple website. The words "Welcome to the Family" are followed by a paragraph stating Apple's excitement on bringing Beats into the fold, and looking forward to the future. From the{.nofollow}:

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We're delighted to be working with the team to elevate that experience even further.And we can't wait to hear what's next.

Additionally, Vivendi announced today that it's Universal Music Group division had sold its remaining stake in Beats to Apple. The stake was worth about 13% of Beats, and was sold for $404 million.

What do you hope to see from Apple's acquisition of Beats? Let us know below in the comments.

Source: Apple{.nofollow}, Vivendi/Universal Music Group

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • Is it sad that after seeing so much Sprint advertising I have to re-read things like "Welcome to the Family" to make sure they don't say "Welcome to the Framily"? And I don't know what to expect out of this partnership as I'm still not sure why they were purchased. I have to believe it is about more than just being able to sell high priced headphones. Maybe this was a play to get the Beats leadership in to the Apple camp? I'm still flummoxed by this one.
  • I don't know but it's going to be interesting… - Captain Obvious
  • Just want to go on record…can we say ios and beats in the car! I haven't heard anyone talk about it but ios with a good sound system seem like a no brainer.
  • Not sure how many acquisitions Apple has made but it's been a significant number. How many have they featured on the front page? Not sure but probably not a very significant number. Significant, eh?
  • Lower priced headphones.....I kid. I kid. Sent from the iMore App
  • Sennheiser's better.
  • True but you won't be as cool as Beats wearer.