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Apple releases 'Move How They Want' ads for its Beats Fit Pro earbuds [Update]

Beats Fit Pro Naomi Osaka
Beats Fit Pro Naomi Osaka (Image credit: Beats by Dre)

What you need to know

  • Apple has released a new series of ads for its Beats Fit Pro earbuds.
  • The new ads feature Vince Staples and Naomi Osaka.

Update, February 8 (4:00 pm ET): Beats has released two new ads as part of its "Move When They Want" campaign.

Beats Fit Pro is getting two new ads to support its launch.

Beats has released a series of new videos to celebrate the launch of the brand's new Beats Fit Pro wireless earbuds. The new ads, titled "Move How They Want," feature both Vince Staples and Naomi Osaka.

The first video, which features Vince Staples, also features the artist's song "Magic." You can watch the video below:

Move how you want. Beats Fit Pro now available worldwide.

The second video features Naomi Osaka. It also features "Magic" from Vince Staples. You can check out that video below:

Move how you want. Beats Fit Pro now available worldwide.

Beats Fit Pro features a new, wingtip design, 27-hour battery life, Active Noise Cancellation, and more.

Our most advanced Beats earbuds ever, engineered for the most comfortable, all-day listening experience. Beats Fit Pro features an innovative, flexible wingtip design for a secure fit, a custom-developed acoustic platform, a 27-hour battery life with charging case, Active Noise Cancellation, Transparency, Adaptive EQ, Spatial Audio with Head Tracking, as well as the Apple H1 chip.

Beats Fit Pro is available now for $200 across multiple retailers.

Update, February 8 (4:00 pm ET) — Beats has released two new ads as part of its "Move When They Want" campaign.

Beats has released two more ads as part of the company's "Move When They Want" campaign. The new ads feature Quen Blackwell and Kaia Gerber. You can check out both of the ads below:

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.