What you need to know
- Apple has released a new series of ads for its Beats Fit Pro earbuds.
- The new ads feature Vince Staples and Naomi Osaka.
Update, February 8 (4:00 pm ET): Beats has released two new ads as part of its "Move When They Want" campaign.
Beats Fit Pro is getting two new ads to support its launch.
Beats has released a series of new videos to celebrate the launch of the brand's new Beats Fit Pro wireless earbuds. The new ads, titled "Move How They Want," feature both Vince Staples and Naomi Osaka.
The first video, which features Vince Staples, also features the artist's song "Magic." You can watch the video below:
The second video features Naomi Osaka. It also features "Magic" from Vince Staples. You can check out that video below:
Beats Fit Pro features a new, wingtip design, 27-hour battery life, Active Noise Cancellation, and more.
Beats Fit Pro is available now for $200 across multiple retailers.
Update, February 8 (4:00 pm ET) — Beats has released two new ads as part of its "Move When They Want" campaign.
Beats has released two more ads as part of the company's "Move When They Want" campaign. The new ads feature Quen Blackwell and Kaia Gerber. You can check out both of the ads below:
Bottom line: Beats Fit Pro offer most of what AirPods Pro do with some added features aimed at keen exercisers. The look and sound great, integrate tightly with Apple devices, and help to block out annoyances with ANC. Outside of a plasticky case and uncomfortable fit for some users, there's not a lot to dislike.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.