What you need to know
- Apple has been crowned the most valuable brand around.
- This is the seventh consecutive year it placed first.
- Brands are scored on more than finance.
Apple finds itself crowned the most valuable brand on the planet for the seventh year running. The award is given by Interbrand (via 9to5Mac) and multiple factors are considered when making judgements.
While finances are considered, other factors such as engagement and presence are also important. Differentiation is also taken into account, something Apple was able to score well in.
Apple sits in first place with Google second. Amazon is in third with the rest of the top ten made up of food, tech, media, and car companies.
Apple's position in the top spot was strengthened by Apple's brand reaching a value of $234 billion, an increase of 9% on the previous year.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.