Apple is reportedly 'looking into every detail' of the car supply chain

Apple Car Toyota Mashup
Apple Car Toyota Mashup (Image credit: Lease Fetcher)

What you need to know

  • A new report claims Apple is "looking into every detail" of what it takes to get a car onto the road.
  • It isn't clear whether Apple actually wants to ship a car itself, or do something different.

Rumors of an Apple Car have been circulating for years now and a new report suggests that the company continues to dive into what it might take to put a car on the road, although it might not take the shape we might have expected.

A new Wall Street Journal report includes a quote from Peter Fintl, the director of technology and innovation for Capgemini Engineering Germany, that might perk a few ears up.

We have seen enough echoes in the supply chain that we know Apple is really looking into every detail of car engineering and car manufacturing. But nobody knows if what Apple creates will be a car or a tech platform or a mobility service.

Some suggest that Apple could do away with the idea of shipping its own car and instead choose to license its self-driving tech to third-party manufacturers. That very much goes against Apple's love of being in charge of every minute detail relating to a product, but sometimes needs must.

Another potential route is to put Apple-branded cars on the road as taxis. Those taxis would be built by someone else, but as a white-box product. That would mean Toyota could, as an example, build the cars but not have its logo anywhere to be seen.

At this point we know that Apple is working on something car-related. Now we just need to find out exactly what that might look like if and when it ships. You can still get a little bit of the Apple Car experience today though – check out our list of the best CarPlay receivers you can buy!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.