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Apple reportedly looking to lower cost of music streaming

Apple may be looking to make your Beats Music a little less expensive. Apple is apparently in early talks with major record labels about lowering streaming costs. Additionally, new features that would eventually make their way to a revamped Beats Music service might also be on the table, according to Re/code:

Sources say Apple is talking to the big music labels about a new set of rights and features it would like to include in a revamped version of the Beats Music service it bought earlier this year. Among the things Apple wants is a new pricing structure that would allow it to sell the service for less than the $10 level it's at now.

It currently costs $9.99 per month, or $99.99 per year to stream unlimited music from Beats Music, as well as competitors like Spotify and Rdio.

Do you currently subscribe to Beats, or another streaming service, and how much would you like to see the price for these services drop? Let us know in the comments.

Source: Re/code

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

19 Comments
  • 50 or 60$ a year would be better! Posted via Samsung Galaxy S5
  • I can understand the current $99 a year for someone like Amazon because of other services Prime offers, but these others I am currently thinking $50 a year at-most right now. Don't ask me to explain why half, because half is a good starting point.
  • I very much enjoy the music selections from Beats, but $120 per year on something I won't even own (only renting essentially) is a bit steep. I guess I'm old school and narrowly focused. I find what I like and want to own it forever. But I realize kids these days pretty much see it as a birthright to stream any song in existence, whether through Beats, Spotify, or just YouTube.
  • I subscribe to both Pandora & Slacker Radio. My wife uses Pandora because she likes their selections, I on the other hand prefer Slacker mostly because I can pre-download content to my device and avoid data overages from heavy use. In my opinion Slacker is a great value at $4/month with the ability to download stations for offline use, that's super helpful for people with data caps.
  • I enjoy Beats and pay $99.99 a year and I would like to see the price drop or for iTunes users that subscribe to Music match just an extra $10 a year on top of the $25
  • That's what I was thinking. I love iTunes Match but if I were to bundle it in with Apple's streaming service I kind of expect a price drop on Match. Not that $25 a year is horrible (it's actually amazing) but it would be a nice incentive to add the streaming service :-) Sent from the iMore App
  • I would pay $30 per month for a service that offered every song ever released on CD, as long as I was guaranteed that rights to those songs would never be revoked. Streaming services are a great idea in theory. In reality, they are a "bag of hurt".
  • I remember when Steve Jobs said Apple would never rent music! Haha
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    I have iTunes Match which includes commercial free iTunes Radio. I prefer the music selection of iTR over Pandora. Especially with the kind of music I listen too; Pandora has a tiny library of my type of music. And the price is stellar compared to Pandora.
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    It would be nice if I could "pre-load" an hour or two of music I don't own from iTR (for a flight, etc). I would also like to have at least a time-limited number of specific songs. ie- 4 times per hour I can listen to a specific song, rather than a random song from that artist/genre. But the cost of Spotify & giving up access to my entire library from any device anywhere, it's not worth it (trading iTM/iTR for Spotify). Just my opinion. Sent from the iMore App
  • I remember when Steve Jobs said Apple would never rent music! Haha
    -
    I have iTunes Match which includes commercial free iTunes Radio. I prefer the music selection of iTR over Pandora. Especially with the kind of music I listen too; Pandora has a tiny library of my type of music. And the price is stellar compared to Pandora.
    -
    It would be nice if I could "pre-load" an hour or two of music I don't own from iTR (for a flight, etc). I would also like to have at least a time-limited number of specific songs. ie- 4 times per hour I can listen to a specific song, rather than a random song from that artist/genre. But the cost of Spotify & giving up access to my entire library from any device anywhere, it's not worth it (trading iTM/iTR for Spotify). Just my opinion. Sent from the iMore App
  • Slacker Radio-$3.99 monthly.
  • Everyone asking for fifty bucks a year, you do realize that the artists who actually, you know, CREATE THE MUSIC you listen to, already make next to nothing on music sales, right? Posted via the Android iMore App!
  • It's only worth as much as people will pay for it. Posted via the iMore App for Android
  • This is NOT good for artists and songwriters. *sigh*
  • I don't currently subscribe to any services. My model is listen to stuff in iTunes Radio if I feel like randomization or discovering new songs -or- listen to my purchased library. Often the "discovery" phase leads to me purchasing music to toss into iTunes playlists. I'm really not sure exactly how the streaming revenue models work. But I would like to see something comparable to how electronic publishing is shaking up the book industry. I would like to see a model that reduces the prices that consumers pay while giving a larger percentage of profit back to the artists producing the work. Essentially, I'd love to see a model that automates the workflow I manually do with iTunes Radio / purchasing songs / managing playlists of purchased music. A baseline of my monthly fee should go to all artists (or the artists I listen to from randomized "stations", etc). Then if I'm interacting with certain music "likes" to tune a station, saving tracks to playlists I can download onto my device, or outright purchasing songs or such, I'd like to see a higher percentage of my monthly fee going to the authors of those tracks.
  • i subscribe to google play music mainly because anything i can't find on there (which is not much) i can simply upload it myself to their cloud and still have streaming access. i also still have itunes match, but i use Google Play more these days.
  • I use Itunes Match with Iradio and I would like to see Beats music roll into that service. Iradio is ok but it seems to repeat alot of songs on the stations I use.
  • You can always sent the kind of music you want to hear. When in the playlist, the options allow you to choose if you want to broaden the tunes played, which is great for music discovery. Sent from the iMore App
  • I'm concerned for artists. $10/mo for all you can consume already seems pretty reasonable. Sent from the iMore App
  • I have spotify at 10.00 dollars a month it is reasonable because in Canada we don't have beat music unfortunately!